Category Development Manager

As a Category Development Manager youll play a critical role in shaping the future of the UK coffee category.

Working within our Category Development & Shopper Marketing team youll partner closely with Sales Marketing and key retail customers to deliver category growth. Reporting to the Demand Accelerator Controller youll lead the development of customer-specific category strategies grounded in deep shopper insight and data.

This is a highly visible externally focused role where youll combine analytical expertise with storytelling influencing and commercial acumen to position JDE Peets as the supplier of choice.

What youll be doing

Build category leadership with customers

• Develop strong trusted relationships with key retail customers
• Bring our category vision to life aligning it with customer strategies and growth ambitions
• Lead range reviews assortment planning and space optimisation across all channels (store & online)
• Deliver compelling insights and storytelling to drive decision-making

Turn data into actionable insight

• Analyse shopper behaviour market trends and performance data
• Identify opportunities to grow sales optimise promotions and improve profitability
• Deliver regular performance reviews and actionable recommendations

Drive commercial impact

• Lead promotional effectiveness analysis defining what to stop start and continue
• Support distribution and assortment strategies
• Own Product Quadrant Analysis (PQA) and proactively manage underperforming SKUs
• Deliver quarterly market insight decks and category updates

Collaborate internally to win

• Partner with Sales Marketing Category Strategy and Shopper teams
• Support new product launches and relaunches to maximise impact
• Contribute to customer business planning and commercial reviews
• Ensure alignment on range review cycles and execution plans

Qualifications :

What youll bring

• Proven experience in Category Development or Category Strategy (FMCG) ideally 4 years
• Strong understanding of UK retail shoppers and customers
• Advanced analytical skills able to turn complex data into clear compelling insights
• Experience using data tools such as Nielsen IRI Kantar or Dunnhumby
• Excellent Excel and PowerPoint skills
• Strong stakeholder management and influencing skills
• Confidence presenting to both customers and senior stakeholders
• A proactive self-driven mindset with a focus on results
• Degree (or equivalent experience)
• Willingness to travel for customer engagement

Additional Information :

Why join us

At JDE Peets youll have the opportunity to shape category strategy for some of the worlds most recognised coffee brands working directly with major retail partners.

Youll be part of a business where your ideas matter your growth is supported and your impact is visible.

#li-hybrid

JDE Peets - now part of Keurig Dr Pepper is the worlds leading pure-play coffee company with a presence in more than 100 markets. Guided by our Reignite the Amazing strategy we are focused on brand-led growth across three big bets: Peets LOR and our 10 strategically selected local icons led by Jacobs.

Remote Work :

No

Employment Type :

Full-time