Field Activation Executive
Job Summary
About our Client
Our client is a leading marketing agency who work with world class brands across the drinks tobacco & FMCG industry
Key Responsibilities:
Retailer Relationship Management
Market and Competitor Insight
Essential Skills
Salary: 29000 company car or 5000 car allowance
10% bonus
Our client is a leading marketing agency who work with world class brands across the drinks tobacco & FMCG industry
Key Responsibilities:
Retailer Relationship Management
- Build and maintain strong relationships with specialist vape store owners managers and staff to secure distribution visibility and advocacy for the product portfolio.
- Autonomy and responsibility for building a strategic call file for your region and ensuring regular callage to drive sales
- Prospect and create strategic regional call files in vape stores to engage and excite retailers in the Aspire product portfolio.
- Support the retailers with education and information on the products and the latest industry information
- Creating advocates of Aspire in each of the outlets who will promote the Aspire products with Brand activation staff training sampling and possible customer events
- Sell in NPD into stores
- Support stores not just with selling the product but help them with the sellout plan with Execution of trade and marketing initiatives such as: POS placement merchandising standards and new product launches in line with brand guidelines.
Market and Competitor Insight
- Monitor category trends competitor activity and customer feedback providing timely insights to inform commercial and marketing strategies.
- Completing feedback of every call using the given reporting procedure &maintaining up to date records
- Gather industry knowledge and use learning to develop key relationships and promote customer and Field Sales Solutions profile within channel.
Essential Skills
- Drive andself-motivation:You are goal-oriented and target-driven. You are someone who has drive and motivation and will push yourself to succeed.
- Experience and knowledge of the vape category and ideally the vape store retail environment understand how independent retail works thinks and can influence key decision makers in a competitive and crowded space.
- Communicationskills:You must be able to communicate with clients of all backgrounds and educational levels. Well-developed written and verbal communication skills are must-haves
- Organisationalskills:You are highly organised
- Time-management skills:You understand how to prioritise time.
- Technical andcomputer skills: You have basic technical and computer skills including the use of spreadsheets.
- Influencing skills: you are someone who can influence decisions such as increasing range of SKUs stocked purchasing stock & creating brand advocates in store
- Strong resilience and desire to drive continuous improvements and operate in a changing environment.
- Ability to build and develop collaborative relationships - internal and external.
- Ability to problem solve and think on your feet
- Strong written and verbal communication skills - needed for communicating with a range of people both internally and externally
- Demonstrate commercial acumen
- Willingness to continually learn and develop
- IT literate
- Positive and flexible attitude
- At least 2-years experience working in a retail customer facing or field sales / business development role
- A full Clean UK driving license
Salary: 29000 company car or 5000 car allowance
10% bonus
About Company
Parna recruitment Excels in sourcing top talent for HR, FMCG, Harm Reduction products, sales and marketing industries. Discover tailored staffing solutions that drive