Meta Ads Specialist Build our growth machine

At TheFamilyGroup we are building a house of brands for families from baby to teenage years. We already operate a multi-brand platform with double-digit million revenue and strong growth.

Now were taking the next step:

We are building our in-house growth machine powered by paid social and you will be at the center of it.

This role is not about managing campaigns. Its about owning and scaling performance across multiple brands.

Tasks

• Own and scale Meta Ads as the core growth channel across multiple D2C brands
• Plan launch and optimize campaigns with clear ROI focus
• Build and scale high-performing campaign structures on Meta
• Develop and test creatives (hooks angles formats) together with our team
• Analyze performance deeply and derive actionable insights
• Scale winning campaigns and continuously improve CAC
• Build a structured testing framework (creative & audience testing)
• Manage and optimize Google Ads (Search / Shopping) as part of the overall growth setup
• Work closely with founders and brand teams on growth strategy

Requirements

• 25 years hands-on experience with Meta Ads (must-have)
• Proven track record of scaling Meta campaigns profitably
• Strong analytical mindset and data-driven way of working
• Deep understanding of creatives and what drives performance on Meta
• Experience with structured testing and iteration cycles
• Solid hands-on experience with Google Ads (Search / Shopping)
• Ability to work independently and take ownership

Benefits

• Build and own the Meta growth engine of a fast-scaling multi-brand platform
• High ownership and real impact from day one
• Direct collaboration with experienced founders no layers no politics
• Work across multiple brands funnels and target groups
• Fast learning curve and steep personal growth
• Freedom to test build and scale what works
• Dynamic entrepreneurial environment no corporate structures
• Competitive salary upside potential

If you want to build and scale a real growth engine instead of optimizing campaigns in isolation wed love to hear from you.

Send us a short note your experience or accounts youve worked on.