Marketing Automation Specialist
Job Location:
Monthly Salary:
Experience Required:
Posted on:
Vacancies:
Job Summary
This is a remote position.
Role Overview
We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing product and data teams to build optimize and scale lifecycle campaigns.
Must-Have Skills
- Strong hands-on experience with Braze
- Advanced SQL skills (joins CTEs window functions complex segmentation logic)
- Experience with Hightouch or similar reverse ETL tools
- Solid experience with Liquid templating for dynamic and personalized messaging
- Proven track record of building and optimizing lifecycle marketing campaigns
- Strong understanding of event-driven architecture in marketing systems
- Ability to troubleshoot and resolve data discrepancies across systems
- Comfortable collaborating with marketing product and data teams
Nice-to-Have Skills
- Experience with Google Tag Manager (GTM)
- Familiarity with Amplitude
- Experience with Segment (CDP)
- Experience working with Snowflake
- Background in growth marketing or experimentation-driven environments
Required Skills:
Pre-requisites: 1. Strong hands-on experience in Marketing Automation tools (mandatory: Braze) 2. Proficiency in SQL (joins CTEs window functions segmentation logic) 3. Experience in lifecycle marketing / CRM / retention campaigns 4. Hands-on exposure to data-driven campaign execution and customer journey building 5. Understanding of event-based / trigger-based marketing systems 6. Experience working with cross-functional teams (Marketing Product Data) 7. Experience working with cross-functional teams (Marketing Product Data) 8. Experience with Liquid templating for personalization is a strong advantage 9. Comfortable working in a remote setup with US shift timings Note: This is a tech-enabled marketing role not a generic digital marketing position. Candidates must have hands-on experience working with data (SQL) marketing automation platforms (Braze) and lifecycle/customer journey execution.
