Social Media Strategy Lead

Role Overview:

This role is responsible for leading the social media strategy driving brand growth performance and content direction across multiple client accounts.

The role goes beyond execution it requires strategic thinking team leadership and client understanding to build impactful digital narratives and measurable outcomes.

Key Responsibilities:

Strategy & Planning:

Develop platform-wise social media strategies

Translate business goals into content campaign strategies

Lead monthly/quarterly content planning across clients

Identify trends formats and hooks that drive engagement & conversions

Team Leadership:

Manage and mentor a team of social media strategists & executives

Ensure quality consistency and timelines across all deliverables

Conduct regular reviews feedback sessions and training

Build a culture of ownership and accountability

Client & Brand Understanding:

Work closely with clients to understand business objectives

Present strategies campaign ideas and performance insights

Act as a bridge between creative performance and client teams

Content Direction:

Guide the team on content buckets storytelling and tonality

Approve creatives captions and campaign directions

Ensure content aligns with brand positioning and target audience

Performance & Optimization:

Track key metrics: engagement reach leads conversions

Optimize strategies based on data & insights

Collaborate with performance marketing team for paid campaigns alignment

Requirements

7 years in social media / digital marketing

Minimum 2-3 years in team handling role

Strong understanding of social media platforms & algorithms

Ability to think strategically creatively

Strong communication & presentation skills

Data-driven mindset with ability to interpret insights

Experience handling multiple client accounts