Senior Brand Manager

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Position Title: Senior Brand Manager

Position Type: Regular - Full-Time

Requisition ID:41766

We are passionate about food. But were even more passionate about our People!

Primary Purpose of Role

Senior Brand Manager will lead McCains strategic growth agenda by driving brand planning equity innovation & activation. The role translates deep consumer insights into actionable commercial strategies and integrated marketing plans that deliver business results meaningful campaigns engaging activations and strong innovations.

The position demands consumer insights led strategic thinking creative mindset activation & execution excellence problem-solving approach passion for innovation cross-functional leadership & a strong understanding of business. Key KPIs will be to deliver on brand scorecard including business results (as measured by volume and net sales growth) category metrics (share penetration consumption) equity measures (awareness trial repeat) & innovation delivery.

Ideal candidate should have solid FMCG/ CPG industry experience (food category preferred) with proven ability to build brands through activation communication & product innovation. Core values that he/she should carry should be consumer & customer obsession driven by passion & agility ownership hunger for creation (bringing new ideas & leading them to launch) and focused on business results.

The role is based out of Gurugram.

Roles and Responsibilities & Key Deliverables

Brand Strategy & Commercial Planning
- Define and drive brand purpose positioning & long-term strategy
- Lead annual commercial Brand Plan aligned to business growth objective
- Translate business goals into marketing calendar across category activations occasions and NPDs
- Monitor category dynamics consumer trends and competition activity to unlock brand growth opportunities
Marketing communication packaging & activations
- Lead overall McCain brand identity & brand key ensuring consistent storytelling and creative excellence across packaging media and in-store assets across channels
- Develop & execute full-funnel IMCs across ATL BTL shopper digital influencer events brand partnerships PR etc. that build awareness relevance imagery & trials
- Own Brand equity measures - Collaborate with creative media & digital agencies to execute campaigns and establish impact via business metrics & consumer research
- Lead media objective setting for the campaigns effective planning & monitoring execution with Media lead
- Champion digital-first communication content including partnerships (with Q-com partners & other brands) and influencer strategy with the Media lead
Innovation & NPD management
- Lead consumer led innovation from idea to launch as per AOP plans across channels
- Drive end-to-end project management partnering with R&D for product development consumer testing of concept & product driving cross functional team till commercialization building launch marketing & sales plan with teams and building post launch review frameworks
- Manage portfolio mix across core renovation and innovation to drive penetration and premiumization objectives
Consumer & Market Insights
- Lead on consumer research market data and analytics to uncover insights
- Track brand health penetration consumption market share usage attitude & other market performance metrics to inform business decisions
- Translate insights from in-depth analysis of data from different sourcess (syndicated data on category competition trackers demand space insights market data etc.) into communication ideas portfolio opportunities and innovation concepts
- Manage co-ordination with external partners on data insights & research
Cross Functional Leadership & Business Partnering
- Partner with Sales Trade marketing & Category team to translate brand strategy into activation plans and flawless execution of same
- Partner with legal regulatory and R&D to deliver media assets and packaging as per guidelines
- Partner with R&D finance procurement supply chain & agriculture team for on-time flawless execution of NPD pipeline
- Partner with supply chain for demand planning smooth commercialization of new packs / NPDs changeover of artworks etc.
- Collaborate with global & regional teams on strategy alignment and sharing of AOP

Financial & budget ownership
- Manage & optimize marketing budget for delivering ROI and efficiency to measure and deliver on business output

Team Leadership & Collaboration
- Mentoring and managing a Brand Marketing reportee
- Foster a culture of collaboration consumer obsession strategic agility and passion for innovation within marketing team.

Knowledge/Experience

MBA/PGDM in Marketing with 8-10 years of experience in FMCG/Consumer Goods industry (Foods category experience ideal but not mandatory) Ideal candidate to have 2-3 years of Sales experience and 6-8 years of core consumer marketing experience across brand management campaigns & NPD launches
Demonstrated strong commercial savvy- understands P&L translates insight/strategy to measurable business impact. Should have done delivery roles in addition to equity/design roles.
Experience in global organizations with exposure to reapplying best in class ideas from other parts of the world working with global stakeholders to advocate for what India needs while being a strong advocate of the local consumer and business in a collaborative manner.
Strong grounding on delivering brand scorecards on growth & business results
Strong foundational skills of core marketing consumer & category insights media understanding communication strategy and integrated campaign across all ATL BTL brand partnerships events and digital ecosystem
Experience in managing NPD end-to-end with cross functional teams with structured project management
Experience in conducting research understanding analytical data like HHP Nielsen Brand track etc. & translating consumer insights to plans
Skilled in packaging brief design & artwork development
Skilled in agency and stakeholder management from writing concepts & briefs to ensuring excellent creative output by driving collaboration
Core competencies include strategic thinking consumer-first mindset creativity analytical ability business focused and strong leadership skills (influential & excellent communicator)

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information isbeing handled here.

Job Family:Sales
Division:India
Department:Marketing India
Location(s): IN - India : Haryana : Gurgaon

Company:McCain Foods(India) P Ltd

Required Experience:

Manager

Position Title: Senior Brand ManagerPosition Type: Regular - Full-TimeRequisition ID:41766We are passionate about food. But were even more passionate about our People!Primary Purpose of RoleSenior Brand Manager will lead McCains strategic growth agenda by driving brand planning equity innovation & a...

Position Title: Senior Brand Manager

Position Type: Regular - Full-Time

Requisition ID:41766

We are passionate about food. But were even more passionate about our People!

Primary Purpose of Role

The role is based out of Gurugram.

Roles and Responsibilities & Key Deliverables

Brand Strategy & Commercial Planning
- Define and drive brand purpose positioning & long-term strategy
- Lead annual commercial Brand Plan aligned to business growth objective
- Translate business goals into marketing calendar across category activations occasions and NPDs
- Monitor category dynamics consumer trends and competition activity to unlock brand growth opportunities
Marketing communication packaging & activations
- Lead overall McCain brand identity & brand key ensuring consistent storytelling and creative excellence across packaging media and in-store assets across channels
- Develop & execute full-funnel IMCs across ATL BTL shopper digital influencer events brand partnerships PR etc. that build awareness relevance imagery & trials
- Own Brand equity measures - Collaborate with creative media & digital agencies to execute campaigns and establish impact via business metrics & consumer research
- Lead media objective setting for the campaigns effective planning & monitoring execution with Media lead
- Champion digital-first communication content including partnerships (with Q-com partners & other brands) and influencer strategy with the Media lead
Innovation & NPD management
- Lead consumer led innovation from idea to launch as per AOP plans across channels
- Drive end-to-end project management partnering with R&D for product development consumer testing of concept & product driving cross functional team till commercialization building launch marketing & sales plan with teams and building post launch review frameworks
- Manage portfolio mix across core renovation and innovation to drive penetration and premiumization objectives
Consumer & Market Insights
- Lead on consumer research market data and analytics to uncover insights
- Track brand health penetration consumption market share usage attitude & other market performance metrics to inform business decisions
- Translate insights from in-depth analysis of data from different sourcess (syndicated data on category competition trackers demand space insights market data etc.) into communication ideas portfolio opportunities and innovation concepts
- Manage co-ordination with external partners on data insights & research
Cross Functional Leadership & Business Partnering
- Partner with Sales Trade marketing & Category team to translate brand strategy into activation plans and flawless execution of same
- Partner with legal regulatory and R&D to deliver media assets and packaging as per guidelines
- Partner with R&D finance procurement supply chain & agriculture team for on-time flawless execution of NPD pipeline
- Partner with supply chain for demand planning smooth commercialization of new packs / NPDs changeover of artworks etc.
- Collaborate with global & regional teams on strategy alignment and sharing of AOP

Financial & budget ownership
- Manage & optimize marketing budget for delivering ROI and efficiency to measure and deliver on business output

Team Leadership & Collaboration
- Mentoring and managing a Brand Marketing reportee
- Foster a culture of collaboration consumer obsession strategic agility and passion for innovation within marketing team.

Knowledge/Experience

MBA/PGDM in Marketing with 8-10 years of experience in FMCG/Consumer Goods industry (Foods category experience ideal but not mandatory) Ideal candidate to have 2-3 years of Sales experience and 6-8 years of core consumer marketing experience across brand management campaigns & NPD launches
Demonstrated strong commercial savvy- understands P&L translates insight/strategy to measurable business impact. Should have done delivery roles in addition to equity/design roles.
Experience in global organizations with exposure to reapplying best in class ideas from other parts of the world working with global stakeholders to advocate for what India needs while being a strong advocate of the local consumer and business in a collaborative manner.
Strong grounding on delivering brand scorecards on growth & business results
Strong foundational skills of core marketing consumer & category insights media understanding communication strategy and integrated campaign across all ATL BTL brand partnerships events and digital ecosystem
Experience in managing NPD end-to-end with cross functional teams with structured project management
Experience in conducting research understanding analytical data like HHP Nielsen Brand track etc. & translating consumer insights to plans
Skilled in packaging brief design & artwork development
Skilled in agency and stakeholder management from writing concepts & briefs to ensuring excellent creative output by driving collaboration
Core competencies include strategic thinking consumer-first mindset creativity analytical ability business focused and strong leadership skills (influential & excellent communicator)

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!

Job Family:Sales
Division:India
Department:Marketing India
Location(s): IN - India : Haryana : Gurgaon

Company:McCain Foods(India) P Ltd

Required Experience:

Manager

Key Skills

Apply Now

About Company

McCain Foods

McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.

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