Area Sales Manager Chennai
Job Summary
Area Sales Manager -Chennai
Job Description:
Area Sales Manager-Chennai
Reporting DGM Sales
Key Responsibilities
- Sales & Business Development
- Achieve monthly quarterly and annual sales targets for construction chemical products
- Drive both retail (dealer/distributor) and project sales
- Identify new business opportunities in infrastructure real estate and industrial segments
- Expand market share and ensure strong brand visibility in the assigned territory
- Channel Management
- Appoint develop and manage dealers/distributors across Chennai and nearby regions
- Ensure secondary sales growth and healthy stock movement
- Conduct regular market visits and dealer engagement activities
- Project Sales Handling
- Work closely with contractors applicators architects and consultants
- Generate leads and convert them into long-term projects
- Provide technical inputs and coordinate with technical teams for product approvals
- Relationship Management
- Build strong relationships with key influencers in the construction ecosystem
- Engage with builders developers and PMC consultants
- Ensure repeat business through excellent service and follow-ups
- Market Intelligence
- Track competitor activities pricing and product positioning
- Provide insights on market trends and customer requirements
- Suggest new product opportunities based on market demand
- Reporting & MIS
- Maintain accurate sales forecasts and pipeline reports
- Submit daily/weekly/monthly reports to management
- Monitor receivables and ensure timely collections
Key Requirements
Education
- Bachelors degree in Civil Engineering / Chemistry / Business Administration (MBA preferred)
Experience
- 510 years of experience in construction chemicals / building materials / adhesives / waterproofing solutions
- Strong exposure to both retail and project sales
Key Skills
- Strong negotiation and closing skills
- Excellent local network in Chennai construction market
- Knowledge of products like waterproofing admixtures sealants repair solutions
- Ability to handle key accounts and large projects
- Team handling (preferred but not mandatory)
Required Experience:
Manager
About Company
Build smart with Ascolite—superior tile adhesives, waterproofing solutions, walling systems, and structural repair products.