Video Producer, Fluke Creative Studio

The Role

Flukes in-house Creative Studio is looking for a Video Producer who blends creative vision with operational this role youll define and evolve an overarching vision for video at Fluke ensuring individual projects connect into a cohesive audience-first storytelling ecosystem that advances business goals. Youll lead end-to-end development of video content for internal and external audiencesshaping direction priorities and long-term valueacross longform shortform social media webinars livestreams testimonials and product demos.

Youre equally comfortable brainstorming narrative arcs crafting scripts and storyboards securing shoots directing talent and guiding editors. Youll partner closely with in-house visual designers and copywriters to shape ideas then translate that creative vision into clear direction for external production partners and crew ensuring the results are on brand audience-first and strategically effective.

What Youll Do

Video Strategy & Vision

• Establish and steward an overarching video strategy that aligns with brand marketing and business prioritiesconnecting individual projects into a cohesive narrative system.
• Assess how videos perform collectively across channels audiences and regions ensuring clarity consistency and intentional evolution over time.
• Balance near-term execution with long-term vision advocating for scalable reusable and strategically sound video investments.
• Ensure concepts ladder up to broader brand narratives and business objectivesnot just individual deliverables.
• Create a channellevel approach to video for content to meet business goals for both internal and external stakeholders.

Creative Development & Storytelling

• Lead the creative development of video concepts across formats (long-form short-form webinars livestreams testimonials product demos) from pitch through delivery.
• Serve as the creative point of view for Fluke customer storytelling ensuring narratives reflect customer needs and align with Flukes brand standards.
• Produce emotionally resonant stories rooted in real Fluke customer experiences and insights using interviews field footage and product context to bring authenticity to the screen.
• Partner with in-house visual designers and copywriters to cocreate treatments scripts storyboards and motion/graphics approaches; ensure voice tone and visual systems are cohesive across assets.
• Develop clear creative briefs that articulate goals audience insights success metrics and technical constraints and socialize them with stakeholders and production partners.

Production & Execution

• Create and manage end-to-end production workflows: ideation scripting shot lists schedules/call sheets filming editorial color sound versioning QC and final delivery.
• Translate creative to external partners: direct vendors studios and freelancers (DPs editors sound color) with clear briefs references and feedback to achieve the intended look feel and narrative.
• Manage remote and in-person productions across multiple locations; secure talent locations and permissions; coordinate with internal teams and external partners.
• Ensure accessibility and global utility by facilitating transcripts and translated captions for video deliverables.
• Oversee video hosting and distribution (e.g. Brightcove YouTube) partnering with social/digital teams to publish tag and optimize.
• Maintain an organized video library and broll repository with discoverable metadata (e.g. Box Aprimo) for efficient reuse.

Collaboration & Alignment

• Partner with Brand Product Marketing Communications and cross-functional teams to ensure messaging is accurate consistent and compelling supporting gotomarket priorities.
• Prioritize and traffic multiple projects communicating status risks and decisions in a remote-first model; use Asana and studio standard work to drive alignment.
• Design scalable content approaches (modular shoots evergreen footage format-specific cutdowns) that maximize reuse across regions channels and audiences.

Performance & Continuous Improvement

• Bring an analytical lens to whats working and where to iterate (hooks runtimes CTAs thumbnails).
• Uphold Fluke brand standards and QA rigor across picture sound graphics and captions.
• Contribute to best practices templates and playbooks that improve velocity and quality for the Creative Studio.

What Youll Bring

MustHave Skills & Experience

• Extensive experience in web video production digital media film/TV or related field (inhouse or agency).
• Strong creative and technical skills across scripting storyboarding directing/producing filming lighting location sound and video editing.
• Proven track record crafting emotionally engaging narratives for defined audiencesideally in technology industrial or B2B contexts.
• Proven ability to give clear constructive creative feedback and direction to collaborators at all levels including senior leaders and executive stakeholders.
• High proficiency with modern production tools and editing software/workflows (e.g. Adobe Premiere Pro or comparable).
• Ability to operate independently move quickly and deliver highquality work with minimal supervision.
• Excellent communication collaboration and organization skills; experience working in distributed international teams.
• Comfort with video hosting/distribution platforms and asset management; familiarity with Brightcove YouTube Box/Aprimo and Asana is a plus.

Nice to Have

• Live production and streaming experience (virtual/hybrid events webinars multicam).
• Motion graphics oversight (style dev templates typography lower thirds data viz).
• Familiarity with accessibility standards (captions transcripts localization workflows).
• Experience directing customer interviews and testimonials in field/industrial settings.
• Experience supporting product and marketing initiatives in an industrial technology or SaaS environment.

How You Work

• Customer-obsessed: You translate customer problems into clear narrative arcs with stakes tension and resolution.
• Creative yet pragmatic: You balance craft with timelines budgets and business impact.
• Operationally excellent: You build repeatable workflows document standards and improve them continuously.
• Data-informed: You experiment measure and iterate for performance lift.
• Confident and candid communicator:Youre comfortable offering thoughtful feedback creative direction and recommendations to anyonefrom peers and partners to senior leadersin service of stronger work.
• Challenging the status quo: You discover and research emerging trends push the boundaries for what good looks like and are not afraid to experiment with new channels or styles.

Portfolio Requirement

Please share a portfolio/reel highlighting:

1. Narrative/customer storytelling
2. Product explainers/demos
3. Examples of endtoend ownership from brief to finished piece
4. Role clarity (what you did on each project).