Customer Engagement Strategist
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Job Location:
Santa Monica, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
At the heart of our Digital Engagement team is a simple belief: when people receive the right message at the right time better health becomes possible. As a Customer Engagement Strategist you will help shape experiences that guide customers to the care and programs they needwhen they need themimproving health outcomes while lowering the total cost of care.
You will join a passionate crossfunctional team of ambitious and compassionate experts who combine data behavioral science and modern marketing practices to drive meaningful behavior change at scale. This is a role for a strategic thinker who loves to test learn and growand who thrives in a fastmoving Agile environment.
Responsibilities
- Drive measurable behavior change by identifying testing and scaling highvalue customer engagement opportunities aligned to business product and digital priorities.
- Define customercentric datadriven engagement strategies including target populations use cases channels frequency and success metrics.
- Design and map endtoend multichannel customer journeys across email SMS push web mobile and offline touchpoints.
- Lead A/B/n experimentation by owning hypotheses test briefs measurement plans and documented learnings.
- Partner closely with product analytics technology and delivery teams to execute experiments from concept through launch.
- Build trusted relationships with crossfunctional partners to align strategy remove obstacles and accelerate impact.
- Translate insights into action by applying learnings to improve current campaigns and inform future strategies.
- Create clear internal documentation and communications that enable alignment transparency and shared learning.
- Manage approvals efficiently while maintaining momentum and quality.
Qualifications
Required Qualifications
- Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email SMS push direct mail agent web and mobile).
- Experience in product marketing customer relationship marketing or a closely related discipline.
- Handson experience designing and executing directtoconsumer behavior change initiatives.
- Strong written and verbal communication skills with the ability to influence across levels and functions.
- Experience working in Agile or rapid testandlearn environments.
- Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning.
- Working knowledge of behavioral science principles and how they apply to customer engagement.
- A collaborative growthoriented mindset with a proactive approach to problem solving.
Preferred Qualifications
- Bachelors degree or equivalent practical experience (degree preferred not required).
- Experience with tools such as Confluence Jira Figma Aurelius or Tableau.
- Familiarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata Redpoint Interactive or Braze.
- Experience working closely with communications delivery and execution teams.
If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.For this position we anticipate offering an annual salary of 108400 - 180600 USD / yearly depending on relevant factors including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
At The Cigna Group youll enjoy a comprehensive range of benefits with a focus on supporting your whole health. Starting on day one of your employment youll be offered several health-related benefits including medical vision dental and well-being and behavioral health programs. We also offer 401(k) company paid life insurance tuition reimbursement a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs click here.
About The Cigna Group
Doing something meaningful starts with a simple decision a commitment to changing lives. At The Cigna Group were dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services we are committed to enhancing the lives of our clients customers and patients. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process please email for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.
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About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
