Brand Marketing Manager Campaigns
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Who are we
Our mission is to scale intelligence to serve humanity. Were training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation semantic search RAG and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do whats best for our customers.
Cohere is a team of researchers engineers designers and more who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
About the Role
Cohere is seeking an experienced Brand Marketing Manager - Campaigns to join our this role youll be responsible for developing executing and optimizing paid media campaigns focused specifically on brand awareness for Cohere. Youll work closely with our media agency partners to maximize reach engagement and brand recognition across digital and offline channels.
Key Responsibilities
Develop and implement paid media strategies to drive broad brand awareness across digital channels (social media display video search etc.); out-of-home advertising; audio advertising / podcasts; and more
Collaborate with media agency partners to plan buy and optimize campaigns that reach target audiences and build Cohere brand recognition
Monitor campaign performance each workday make data-driven optimizations and report on KPIs including reach impressions frequency brand lift and engagement
Manage media budgets effectively ensuring optimal ROI and efficient spending
Conduct regular competitive analysis to identify opportunities and benchmark performance
Prepare regular performance reports for leadership highlighting insights and recommendations
Collaborate with marketing design and sales teams to ensure alignment on brand messaging and goals
Work with creative teams to develop and test new messaging variants
Stay current with digital advertising trends platform updates and emerging opportunities
What Were Looking For
Experience: 3-5 years in leading brand marketing campaigns on digital and traditional channels with demonstrated ability to build platform-specific strategies and drive measurable awareness growth. B2B experience and/or tech industry experience preferred.
Creativity: Ability to create and amplify content that stands out in a crowded digital landscape working with our Design and Content teams.
Strategic thinking: Skill in analyzing trends audience behavior and performance to inform decisions.
Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
Collaboration: Excellent teamwork skills with the ability to work closely with designers writers marketers PR and product teams.
AI curiosity: Interest in leveraging AI tools for content creation and optimization even without prior experience.
Why Cohere
Impactful work: Build the brand of a leading AI company and engage with a global audience of tech enthusiasts business leaders and AI experts.
Innovative environment: Join a team that values creativity experimentation and staying ahead of digital trends.
Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.
Flexible culture: Enjoy remote work flexibility and a collaborative supportive atmosphere.
Bonus Points
Experience with AI-powered content tools.
Familiarity with analytics tools for tracking brand media performance and/or running brand trackers.
A finger on the pulse of AI trends and the media landscape.
Experience with sourcing and managing brand sponsorships.
If some of the above doesnt line up perfectly with your experience we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process please submit an Accommodations Request Form and we will work together to meet your needs.
Full-Time Employees at Cohere enjoy these Perks:
An open and inclusive culture and work environment
Work closely with a team on the cutting edge of AI research
Weekly lunch stipend in-office lunches & snacks
Full health and dental benefits including a separate budget to take care of your mental health
100% Parental Leave top-up for up to 6 months
Personal enrichment benefits towards arts and culture fitness and well-being quality time and workspace improvement
Remote-flexible offices in Toronto New York San Francisco London and Paris as well as a co-working stipend
6 weeks of vacation (30 working days!)
Required Experience:
Manager
Key Skills
About Company
Deploy multilingual models, advanced retrieval, and intelligent agents securely and privately — without the risks of ordinary AI.
