Digital Adviser Experience Lead

Job Title:Digital Adviser Experience Lead

Contract Type:Permanent

Location: Edinburgh or Wilmslow or London

WorkingStyle: Hybrid 50% home/office based

Wecurrently have ahave anexcitingopportunity for aDigital Experience Lead to join our Digital Adviser Experience Team at Royal Digital Adviser Experience Team exists to design deliver and continually enhance seamless efficient and insightdriven digital journeys that empower advisers to serve their clients with confidence ease and value. The teams purpose is to elevate the Digital Adviser Experience through digitallyled AIenhanced strategically aligned improvements that drive efficiency clarity and meaningful value for advisers and the clients they serve.

The team champion a unified digital ecosystem reducing fragmentation improving integration across tools and platforms and ensuring advisers can access data capabilities and experiences at the right time. The team deeply understand adviser needs and leveragetechnology data and emerging AI capabilitiesto:

• Improve adviser efficiency reducing effort and complexity across theirend-to-endinteractions with Royal London.

• Createjoinedup consistent and intuitive digital journeys replacing fragmented experiences with cohesive integrated solutions.

• Support advisers indemonstratingvalue to their clients through better insights clearer capabilities and transparent digital services.

• Strengthen trust adoption andlongtermrelationships by making every digital touchpoint easysupportiveand worthwhile.

• Enable futureready digital capabilities including advanced integrations open data and evolving technologies such asAIpoweredinsights automation and predictive guidance to enhance adviser workflows and client outcomes.

• Harness AI to elevate the adviser experience using it to streamline processes personalise journeys surface meaningful insights reduce risk and support advisers in delivering moreaccurate confident and efficient advice

What you will bring to the role:

Product Strategy & Digital Expertise:

• Strongexpertiseof digital adviser/product strategy includingvisionsetting opportunity assessment valuedefinitionand roadmap creation.

• Strong commercial acumen and ability to translate customer regulatory and market insights into strategic product direction.

• Expert in balancing desirabilityfeasibilityand viability to drive investment decisions andtradeoffs.

Product Management Leadership:

• Advanced knowledge of product management frameworks (Agile Leandualtrack discovery & delivery models).

• Skilled in defining outcomes success metrics KPIs and structured hypothesisdriven experimentation.

• Able to mentor others in bestpractice product ownership backlog design userstoryqualityandacceptancecriteriadefinition.

Technical & Digital Platform Understanding:

• Strong working knowledge of digital architecture conceptsAPIbasedsystems integrationpatternsand platform constraints.

• Ability to engage credibly with engineering UX data and architecture leads interpreting technical recommendations and risks to inform decisions.

• Awareness of modern delivery tooling (ADO/Azure DevOps analytics platforms optimisation tooling).

Data Insight & Measurement:

• High data literacy: able to define analytics requirements interpret behavioural adoption and performance data and use insight to inform strategy.

• Understands experimentation design A/Btestingand qualitative discovery methods.

• Ability to connect adviser/customer insight with operationaldigitaland commercial metrics.

Planning Prioritisation & Portfolio Management:

• Expert in structured prioritisation frameworks (WSJF guardrails costofdelay value scoring).

• Skilled in quarterly planning resource shaping outcomedefinitionandcrosssquadportfolio alignment.

• Able toanticipatedelivery risks early and orchestrate dependencies across multiple teams and functions.

Risk Governance & Compliance Knowledge:

• Strong understanding of governance structures risk managementprocessesand regulatory expectations.

• Ability to preparehighqualitygovernance papers articulate options and seek approvals.

• Knowledge of InfoSec data privacy procurement andthirdpartyassurance requirements in digital product delivery.

Stakeholder Influence & Enterprise Navigation:

• Skilled at influencing senior stakeholders across propositions distribution operations marketingdataand technology.

• Deep understanding of organisational dynamicsdecisionmakingforums and how to unblock complex issues.

• Able to translate ambiguity into clear recommendations for senior leaders.

Change Adoption & Customer Experience:

• Strong understanding of adviser experience design digitaljourneysand adoption levers.

• Ability to shape change training and communication needs to support digital rollout.

• Skilled at embeddingadvisercentricpractices and insight loops into team ways of working.

Leadership & People Development:

• Proven capability in developing product coaching Product Owners and BAs and buildinghighperformingteams.

• Strong situational leadership skills: able to set direction empowerchallengeand enable continuous improvement.

• Promotes psychological safety experimentation learning culture andcrossteamcollaboration.

Communication Storytelling & Decision Quality:

• Advanced communication skills: able to simplify complexity craft concise papers and influence executivedecisionmaking.

• Skilled in structured problem solving framingoptionsand presenting compelling recommendations.

• Able to bring clarity where information is incomplete or ambiguous

If you think you would be a great fit for ourteam at Royal London butdontmeet all the requirements of the role please get in touch as your application will still be considered.

About Royal London

Werethe UKs largest mutual lifepensionsand investment company offering protection long-term savings and asset management products and services.

OurPeople Promiseto our colleaguesisthat we will all work somewhereinclusive responsibleenjoyableand is underpinned by our Spirit of Royal London values; Empowered Trustworthy Collaborate Achieve.

Wevealways been proud to reward employees by offeringgreatworkplace benefits such as 28 days annual leavein addition to bank holidays anup to14%employermatching pension scheme and private medical insurance. You can see all our benefits here -Our Benefits

Inclusion diversity and belonging

WereanInclusiveemployer. We celebrate and valuedifferent backgroundsand cultures acrossRoyal London. Our diverse people and perspectives give us a range of skills which are recognised and respected whatever theirbackground.