Product Marketing Specialist
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Job Location:
Raleigh, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.
As a Product Marketing Specialist within Itrons Devices organization you will play a key role in shaping how our solutions are brought to market across the Heat & Allocation Water and Electric lines of business. This role is ideal for a collaborative and curious marketer who enjoys translating complex technology into clear customercentric value stories that resonate with utilities partners and industry stakeholders.
You will work crossfunctionally with product management corporate marketing sales and external partners to plan and execute integrated marketing programs that support product launches generate demand accelerate pipeline growth and increase industry awareness. This is a highly visible role that values accountability creativity and agility with opportunities to make a meaningful impact in a missiondriven organization focused on innovation and sustainability in the utilities and energy sector.
Duties and Responsibilities
Plan execute and manage integrated marketing programs and campaigns across multiple lines of business ensuring alignment with business priorities and customer needs.
Develop clear differentiated market positioning and messaging that authentically communicates the value of Itrons technology solutions.
Create and contribute content for newsletters advertising promotional programs trade shows events and digital marketing channels with a strong focus on customer impact.
Collaborate with corporate marketing to coordinate resources execute campaigns and track performance against defined goals and metrics.
Identify recommend and help secure opportunities to promote Itron solutions through industry associations events sponsored media and content campaigns; analyze results to optimize performance and investment.
Support the development and execution of Itronled and industrysponsored lead generation and awareness initiatives.
Develop and promote sales enablement tools content and training for direct and channel sales teams to support new customer acquisition and revenue growth.
Analyze marketing performance data (e.g. campaign results conversion rates digital engagement) to continuously improve strategies and outcomes.
Contribute content to internal and external communications including email campaigns newsletters articles and web content.
Partner with sales teams and customers to develop case studies testimonials videos awards submissions and other proofpoint assets.
Collaborate with corporate marketing and sales to identify and secure speaking and thoughtleadership opportunities that elevate Itrons industry presence.
Required Skills & Experience
2 years of experience in product marketing marketing communications or a related role.
Bachelors degree in marketing communications business or a related field or equivalent professional experience.
Strong organizational and project management skills with the ability to manage multiple priorities and deliver results with accountability.
Excellent written and verbal communication skills with the ability to engage diverse audiences.
Experience translating technical concepts into clear compelling and customerfocused content.
Background in technical and business writing and content marketing.
Demonstrated ability to collaborate effectively with crossfunctional teams in both remote and inperson environments.
Willingness and ability to travel approximately 15%.
Preferred Skills & Experience
Experience producing or contributing to visual and digital assets such as videos animations slide decks and interactive content.
Familiarity with utilities energy submetering or related technology markets.
Experience working with or marketing through industry associations events or channel partners.
Exposure to datadriven marketing analysis and optimization.
Experience collaborating with sales teams to support pipeline growth and customer acquisition.
Benefits Info:
This position also includes a competitive benefit package including; financial social health and wellbeing programs paid vacation 401k matching employee stock purchase program hybrid work schedule and more!
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Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences dont perfectly align with every requirement we encourage you to apply the end you may be just who we are looking for!
The successful candidates starting wage will be determined based on permissible non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity Employer. If you require an accommodation to apply please contact a recruiting representative at 1- or email .
Itron is transforming how the world manages energy water and city services. Our trusted intelligent infrastructure solutions help utilities and cities improve efficiency build resilience and deliver safe reliable and affordable service. With edge intelligence we connect people data insights and devices so communities can better manage the essential resources they rely on to live. Join us as we create a more resourceful world:
Required Experience:
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