Digital Marketing Strategist

30% - Email Marketing & CRM Campaigns
Create deploy and evaluate mass marketing emails and other CRM-driven communications.

• Collaborate across the marketing team to develop test schedule and send targeted marketing emails.
• Develop expertise in KU CRM systems and marketing automation tools primarily Hubspot and Emma to ensure campaigns are accurate efficient and strategically targeted.
• Manage audience lists and segmentation to ensure communications reach appropriate audiences.
• Monitor campaign performance and collaborate with colleagues to evaluate results and identify improvements.
• Research emerging best practices in email marketing personalization automation and deliverability.

30% - Websites User Experience and Accessibility
Build maintain and continuously improve KU Marketing web properties while supporting effective user journeys and accessibility compliance.

• Create edit audit and maintain websites primarily using Drupal CMS.
• Organize and publish web content in alignment with campaign goals and audience needs.
• Conduct regular site audits to ensure content accuracy usability and brand consistency meet standards as well as analyze user journeys and site performance to identify opportunities for improvement.
• Ensure digital experiences meet accessibility standards and coordinate accessibility improvements across marketing efforts.
• Provide guidance on web best practices including usability content structure and digital experience design.
• Perform or coordinate web development tasks such as CSS HTML or JavaScript updates when appropriate. Coordinate with technology partners when additional development or testing is required.
• Address light maintenance in other digital platforms such as a digital signage CMS digital asset manager event calendars and other third-party systems.

20% - Digital & Social Advertising Campaigns
Plan launch manage and optimize digital advertising campaigns supporting KU Marketing initiatives.

• Research and select appropriate advertising platforms audiences and targeting strategies.
• Configure and launch campaigns across platforms such as Google Ads Meta and LinkedIn.
• Coordinate development of campaign messaging and creative assets.
• Monitor campaign performance and optimize campaigns to achieve defined KPIs and improve future efforts.
• Utilize industry tools such as Google Search Console Tag Manager and analytics platforms to support campaign planning and measurement.

10% - Consultation & Partner Support
Provide digital marketing guidance and tactical support to partners and other KU staff in communication roles.

• Provide recommendations workshops or audits related to digital marketing performance user experience and content effectiveness.
• Assist university partners with email marketing digital advertising and web content efforts.
• Contribute to office-wide standards and documentation that improve our workflows and share processes with partners when necessary.

10% - Team Collaboration & Additional Responsibilities
Support the broader goals of KU Marketing through collaboration research and continuous improvement.

• Participate in creative and strategic discussions campaign development and problem-solving across initiatives.
• Prepare and share project updates process documents evaluations or recommendations as needed.
• Monitor trends in digital marketing accessibility web strategy and analytics.
• Perform other related duties as assigned.

Disclaimer
The University of Kansas prohibits discrimination on the basis of race color ethnicity religion sex national origin age ancestry disability status as a veteran sexual orientation marital status parental status gender identity gender expression and genetic information in the universitys programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for the Office of Civil Rights and Title IX Room 1082 Dole Human Development Center 1000 Sunnyside Avenue Lawrence KSTTY.

Work Schedule
M-F: 8am - 5pm

Contact Information to Applicants
Meredith ONeil

1. A bachelors degree in marketing communications advertising user experience web development or a related field plus at least two years of full-time professional experience using a web-based mass email marketing platform (other than Microsoft Outlook) andwebpage creation using a CMS OR An associates degree or successful completion of a nationally recognized boot camp such as the KU Digital Marketing Boot Camp plus at least four years of full-time hands-on professional experience using a web-based mass email marketing platform and webpage creation using a CMS.
2. At least one year of professional experience directly creating targeting and managing Google Ads campaigns.
3. Effective written communication skills as demonstrated through application materials.
4. Work experience that required the ability to manage multiple projects while maintaining strong attention to detail as evidenced in application materials and work history.

This position requires a formal degree in the cited discipline area(s) to ensure that candidates have advanced knowledge analytical skills and professional competencies necessary to perform the duties of the position. The level of degree is commonly recognized as the standard qualification for similar roles in the public and private sector ensuring that the university remains competitive with industry aligned practices enhances collaboration with external partners and supports the delivery of services and programs that meet professional and market-driven expectations.

1. Bachelors degree in marketing communications advertising user experience web development or a related field.
2. One or more Hubspot certifications.
3. Experience working with Drupal content management system or similar.
4. Working knowledge of HTML CSS and JavaScript as evidenced by application materials.
5. One or more Google Ads certifications.
6. Professional experience in a marketing agency in-house marketing team or similar environment supporting multiple campaigns or audiences.
7. Professional experience working in the higher education market.
8. Experience with search engine optimization (SEO) digital advertising principles and AI Optimization (AIO).
9. Experience using analytics tools such as Google Analytics to evaluate campaign or website performance.

Position Overview
The Digital Marketing Specialist helps build launch and optimize KU Marketings digital communications across websites email campaigns and digital advertising platforms. This role translates marketing strategy into effective digital experiences that reach and engage audiences across the University of Kansas community and beyond.

At KU Marketing we tell the story of how the University of Kansas harnesses the talent ingenuity and determination of Jayhawks to create discover and make a meaningful impact. Our team elevates the KU brand by sharing stories that highlight the universitys leadership in research innovation health care economic development and creative discovery.

Working within a collaborative marketing environment the Digital Marketing Specialist helps plan build and optimize digital campaigns that support university priorities. The position combines technical implementation with marketing insight using analytics research and digital best practices to improve performance and user experience across KU Marketings digital channels.

This role requires collaboration across marketing functions and university partners to understand campaign goals audiences messaging priorities and key performance indicators. The Digital Marketing Specialist continually evaluates digital efforts through data analysis user-experience insights and evolving digital marketing practices.

About KU Marketing

KU Marketing is a collaborative group of strategists creators analysts and digital specialists working together to tell the story of the University of Kansas. We value curiosity shared learning and the exchange of ideas and we approach our work with a spirit of collaboration and mutual support.

Team members are encouraged to grow their skills explore new tools and practices and contribute ideas that strengthen our work. We strive to create an environment where people feel supported challenged and proud of the digital experiences and stories we create together for KU.

As a part of The University of Kansas community employees also benefit from a comprehensive benefits package designed to support well-being financial security and professional growth. Benefits include paid vacation leave retirement programs health insurance options that may include medical prescription dental and vision coverage life and disability insurance tuition assistance for employees and eligible family members and access to wellness programs and resources. Learn more about KUs employee benefits: Ideal CandidateThe ideal candidate enjoys building effective digital experiences and working at the intersection of marketing strategy and technical implementation. They are curious about how audiences interact with digital content and motivated to continually improve results through experimentation research and data analysis.

Successful candidates often:

• Are comfortable working across multiple digital platforms and learning new tools.
• Appreciate collaboration and enjoy contributing their expertise within a team environment.
• Communicate clearly thoughtfully consistently and respectfully across all formats.
• Are naturally curious about performance data and interested in understanding what worksand why.
• Balance strong attention to detail with the ability to manage multiple projects and priorities.
• Are comfortable navigating ambiguity and taking initiative to move projects forward while seeking input when needed.

Additional Candidate Instruction
In addition to the online application applicants should submit resume and cover letter describing their interest in the position and how their experience aligns with the responsibilities and qualifications outlined in this posting.

Review of applications will begin Monday April 13th and continue until a qualified pool of applicants is identified.