Manager Email and SMS Strategy and Operation (Memphis, TN or Remote in USA)
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Job Location:
Memphis, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
AtALSACyou do more than make a living; you make a difference.
We like people who are differentbecause were different too. As one of the worlds most iconic and respected nonprofits we know what its like to stand out. Thats why were looking at you. Your background perspective and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer were calling on the game-changers innovators and visionaries to join our family. Not just for the kids of St. Jude but also for you. Because at ALSAC we develop and celebrate our employees. So bring your whole authentic self and become part of our shared mission: Finding cures. Saving children.
Job Description
We are seeking a strategic and results-driven Manager Email & SMS Strategy and Operation to lead the planning execution and optimization of our lifecycle and promotional messaging programs. This role owns end-to-end email and SMS performancebalancing customer experience operational excellence compliance and measurable business impact.
You will partner closely with Marketing Analytics Technology Creative and Compliance teams to build scalable data-led communication strategies that drive engagement conversion and long-term customer value.
Key Responsibilities
Strategy & Program Leadership
- Own the email and SMS channel strategy aligning messaging cadence and personalization with business objectives and customer lifecycle needs.
- Develop and maintain a channel roadmap that balances innovation optimization and operational stability.
- Identify opportunities to enhance segmentation automation testing and personalization to improve performance and customer experience.
Campaign Execution & Operations
- Oversee day-to-day execution of email and SMS campaigns ensuring accuracy on-time delivery and adherence to brand and compliance standards.
- Manage campaign QA processes deployment workflows and issue resolution.
- Partner with Marketing and Creative teams to translate business needs into effective channel execution.
Analytics Optimization & Reporting
- Establish and monitor KPIs (e.g. deliverability engagement conversion revenue impact).
- Lead A/B testing and experimentation strategies across subject lines content timing frequency and personalization.
- Deliver regular performance reporting and insights to stakeholders with clear recommendations for improvement.
Technology & Platform Management
- Serve as the primary owner for email and SMS platforms (e.g. ESPs CDPs marketing automation tools).
- Collaborate with Technology teams on integrations enhancements and vendor management.
- Ensure data integrity list hygiene and scalable automation frameworks.
Compliance & Best Practices
- Ensure all messaging complies with CAN-SPAM TCPA GDPR/CCPA and internal governance requirements.
- Monitor deliverability sender reputation opt-in/opt-out management and industry best practices.
- Stay current on evolving regulations channel trends and emerging capabilities.
People & Cross-Functional Leadership
- Lead mentor and develop team members supporting email and SMS execution.
- Act as a trusted partner to Marketing Analytics Product Customer Experience and Legal teams.
- Communicate clearly and effectively with both technical and non-technical audiences.
Qualifications
Required
- 5 years of experience in email and/or SMS marketing lifecycle marketing or digital marketing operations.
- 2 years of people leadership or functional ownership experience.
- Hands-on experience with enterprise email/SMS platforms and marketing automation tools.
- Strong understanding of segmentation automation deliverability and compliance.
- Analytical mindset with experience using data to guide decisions and measure impact.
Preferred
- Experience working with CDPs CRM systems and data warehouses.
- Familiarity with SQL or advanced analytics tools.
- Background in retail e-commerce financial services healthcare or other regulated industries.
- Experience scaling or transforming email/SMS programs in a growing or complex organization.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
Were dedicated to ensuring children and their families have every opportunity to enjoy lifes special moments. Were also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical Dental and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race color religion sex national origin age sexual orientation gender identity transgender status disability veteran status genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Required Experience:
Manager
Key Skills
About Company
A leading children’s hospital, St. Jude treats the toughest childhood cancers and pediatric diseases. Learn about patient referrals, and donate so families never receive a bill for treatment, travel, housing or food.
