Marketing Operations Lifecycle Specialist
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth Filevine brings together data documents workflows and teams into one unified platformwhere modern legal work happens with clarity and consistency.
Powered by LOIS the Legal Operating Intelligence System Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads understands and reasons across your data to surface insight automate complexity and give professionals the clarity and confidence to see more know more and do more. Fueled by a team of exceptional collaborators and innovators Filevines rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Job Summary
We are seeking a highly detail-oriented and execution-focused Marketing Operations Lifecycle Specialist to support lead flow lifecycle management and conversion optimization across the funnel.
This role sits at the center of marketing execution. You will own the systems and processes that move leads from first touch through sales handoff ensuring data accuracy clean routing and strong conversion performance.
This is a hands-on role focused on building launching and optimizing campaigns and lifecycle programs within HubSpot and Salesforce.
Key Responsibilities
Lifecycle & Lead Management
- Manage lead flow from capture through MQL SQL and SAL stages
- Execute and optimize lead routing assignment rules and handoffs to SDRs and AEs
- Support and improve lead scoring models based on behavior and firmographics
- Manage list uploads segmentation and enrichment processes
- Ensure proper lifecycle stage progression and tracking across systems
Campaign Execution & Conversion Optimization
- Build and launch landing pages forms and conversion paths in HubSpot
- Create and manage emails nurtures and automated workflows
- Run A/B tests across landing pages forms and email campaigns
- Continuously optimize conversion rates across key funnel stages
- Partner with content and paid teams to ensure campaigns are set up for success
Data Integrity & Process Execution
- Maintain clean and accurate data across HubSpot and Salesforce
- Ensure proper UTM tracking campaign tagging and attribution setup
- QA forms workflows lists and campaign builds before launch
- Monitor and resolve data issues related to lead flow and campaign performance
- Document processes and maintain SOPs for lifecycle and campaign execution
Reporting & Analysis
- Track and report on key funnel metrics (conversion rates volume velocity)
- Analyze performance of landing pages emails and campaigns
- Identify opportunities to improve lead quality and conversion efficiency
- Support Marketing Ops and RevOps with insights on lifecycle performance
Qualifications & Skills
- 2 years of experience in marketing operations lifecycle marketing or demand generation
- Hands-on experience with HubSpot (required) and Salesforce (preferred)
- Experience building landing pages emails workflows and forms
- Strong understanding of lead lifecycle stages and funnel metrics
- Experience with A/B testing and conversion rate optimization
- High attention to detail with strong QA discipline
- Ability to manage multiple projects and execute quickly
- Analytical mindset with ability to turn data into actionable improvements
Filevine is an Equal Opportunity Employer. Qualifications for employment promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race creed religion color age national origin sex disability veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability or if you have concerns related to Filevines equal employment opportunities you may contact us atemailprotected
Cool Company Benefits:
- A dynamic rapidly growing company focused on helping organizations thrive
- Medical Dental & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to whats outlined in our.
Communication about this opportunity or any open role at Filevine will only come from representatives with email addresses using . Other addresses reaching out are not affiliated with Filevine and should not be responded to.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
About Company
Empower your law firm and improve efficiency with Filevine's AI-powered legal case management software. From intake, legal drafting, calendaring, & more.
