Marketing Manager
Job Summary
Fairmont Orchid is seeking a dynamic marketing expert to manage the propertys social media channels online marketing campaigns and digital content development. This Marketing Manager position is responsible for implementing marketing communications strategies and initiatives across social media digital marketing public relations and websites for Fairmont Orchid. This role is also responsible for the hotels print and digital presence including but not limited to traffic and revenue generation programs via in-house newsletters and signage collateral and partner marketing as well as website optimization and content management. This individual will work closely with the Director of Marketing & Communications on the management of marketing and public relations objectives and the Director of Sales & Marketing to implement tactical strategies regarding online revenue generation opportunities for the resort.   Â
What you will be doing:
- Curate and produce compelling content and imagery across all social media channels and digital platforms for the hotel with strong narratives that bring our brand to life. Develop partnerships and supervise visits with content creators photographers and brands to amplify social awareness and increase the hotels followers and engagement across all social media channels. Report monthly on the KPI of social media activity with recommendations for tactical changes to improve on follower count and engagement.
- Create activations campaigns and digital strategies to grow the propertys social media presence drive bookings for the property and generate revenue for the outlets.Â
- Build audit and optimize our hotels brand website Microsite and all third party websites (OTA and others) to develop loyal customers maximize search engine optimization and drive revenue.
- Manage key digital marketing activities and the hotels email marketing strategy to drive lead generation direct response and sales impact.
- Design create and produce visual assets within Fairmont brand guidelines for the following: in-house collateral; printed brochures fliers cards and branded materials; digital display banners e-blasts and promotional online content; presentations and content for client partnerships
- Liaise with Director of Marketing & Communications to assist with on-property needs including but not limited to the coordination and supervision of content creator and media visits filming opportunities press events sustainability initiatives along with the maintenance of media and influencer lists photo and video libraries and coverage reports. Â Collaborate with the Food & Beverage team & Sustainability Committee to offer marketing support for community-based activations and events.
Qualifications :
Your experience and skills include:
- At least two years marketing experience in a consumer to consumer environment
- Command of Excel Word Press PowerPoint Microsoft programs and Graphic Design Software such as Adobe Create Suite including InDesign Photoshop Illustrator and Canva
- Excellent knowledge of Facebook Business Manager and paid social media strategies
- Hands-on experience with social media software tools and Google Analytics (certification helpful but not required)
- Skilled writer experienced in writing compelling social content
- Basic HTML knowledge
- Motivated self-starter with excellent interpersonal communication and organizational skills with a keen focus on attention to detail and follow-up
- Must be able to multi-task work well under pressure / timelines and anticipate prevent and identify problems and solve them as necessary
- Must be willing to work flexible variable hours and holidays
- Must have a proven portfolio of Marketing/Communications work
- Previous experience in Graphic Design required
- Previous experience in at least one area of Marketing Public Relations and/or Social Media required
You may be required to work on holidays weekends overnights and other non-day shifts. Submission of your application to Fairmont Orchid indicates that you are able to meet these requirements as needed.
Additional Information :
Salary Range:Â $75000 - $85000 USD
Your team and working environment:
- Fast-paced upscale luxury hotel
- On-site presence is required for this position
- Close proximity to Hawaii Islands iconic coastal wonders. Hike around the worlds tallest mountain go deep-sea fishing and learn to surf with the pros.
- Hospitality employees worldwide making this a great place to develop lifelong connections
Visa Requirements:Â Must be legally eligible to work in the United States. The hotel is unable to assist candidates in obtaining U.S. work authorization.
Our commitment to Diversity & Inclusion:Â We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit Fairmont Hotels & Resorts: At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that to offer our guests the best we first need to offer our employees the best. Thats why youll find exceptional work opportunities throughout North America and the Caribbean Europe and Africa the Middle East and Asia Pacific as well as industry leading training career development recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotel that includes landmark locations like Londons The Savoy New Yorks The Plaza and Shanghais Fairmont Peace Hotel. Our teams are guided by values of Respect Integrity Teamwork and Empowerment; we employ the highest ethical and quality standards treating all colleague with fairness & dignity. A community and environmental leader Fairmont is also regarded for its responsible tourism practices and award winning Green Partnership Program. An exciting future awaits!
Do what you love care for the world dare to challenge the status quo! #BELIMITLESS
#LI-KK2
#AlohaOrchid
Remote Work :
No
Employment Type :
Full-time
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more