Category Analyst

Role Overview

Were looking for a proactive forward thinking Category Analyst to join our ambitious team working on Nicabate and Habitrol key brands in our ANZ Consumer Healthcare portfolio. Youll be at the forefront of category strategy and insights using your expertise to drive business performance and develop category retailer & brand strategies through actionable insights shopper understanding and retailer collaboration. This is a pivotal role for someone who thrives in a fast-paced entrepreneurial environment and wants to make a real impact on these growing brands with big ambitions.

Key Responsibilities

Category & Shopper Insights

• Analyse market category segment and SKU-level performance to identify growth opportunities and risks.
• Translate Scan shopper and customer data into clear actionable insights for Sales marketing and co-marketing partners.
• Support the development of category drivers trends and narratives relevant to the core sales channels.

Range Reviews & Customer Planning

• Lead analytical support for customer range reviews including:
  • Range optimisation and SKU rationalisation
  • Distribution targets by banner and channel
  • Performance storytelling and opportunity sizing
  • Build compelling category selling stories and presentations for customer meetings.
• Support with data packs insights and recommendations for Joint Business Planning and line reviews.

Promotions Pricing & ROI

• Deliver actionable insights on pricing promotions sales trends and trade performance.
• Drive deeper analysis to support business cases NPD launches and promotional evaluations - conduct pre- and post-analysis of promotional activity pricing changes and in-store activations.
• Evaluate trade spend effectiveness and ROI identifying opportunities to optimise mechanics and investment.
• Track promotional performance versus objectives and highlight learnings for future planning.

Planograms & Space

• Support assortment layout and planogram recommendations for customers.
• Partner with Sales and external space agencies (where applicable) to ensure data-backed ranging and layout decisions.
• Maintain accurate range and core line information.

Sales Enablement & Reporting

• Deliver regular and ad-hoc reporting to support Sales cadence internal reporting requirements & customer priorities.
• Ensure insights are commercially relevant timely and easy to action.
• Act as a trusted thought partner to the Sales & Marketing team helping elevate conversations from brand sell-in to category growth leadership.
• Provide analytical support and leadership for wider reporting and ad hoc projects; ad hoc project management as and when required

Qualifications :

Required Experience & Skills

Essential

• 5 years experience in a Category Analyst Category Executive or Insights role within FMCG Pharmacy or Consumer Healthcare.
• Strong experience working with Scan / Market data (e.g. IQVIA MiPortal Circana Quantium)
• Working knowledge of commercial and financial principles to support commercial and business analysis.
• Advanced Excel and PowerPoint skills; ability to build clear persuasive insight stories.
• Excellent analytical capability with attention to detail and commercial curiosity.
• Ability to communicate confidently with Sales and cross-functional stakeholders.

Desirable

• Sales/Account Management experience
• Experience in Pharmacy / OTC / Health related categories.
• Exposure to range reviews planograms or space management tools.
• Power BI or similar visualisation tools.

Personal Attributes

• Commercially minded and solutions-focused.
• Collaborative and agile thrives in a small fast-moving team with big goals.
• Confident working autonomously while collaborating closely with cross functional stakeholders.
• Pragmatic hands-on and willing to roll up sleeves.
• Curious about shopper behaviour and what truly drives category growth.

Remote Work :

No

Employment Type :

Full-time