Sr. Manager, Product Management, Amazon Furusato

Position Overview

Our vision is to become the most trusted and innovative marketplace that connects Customers Municipalities and Selling Partners to enhance regional vitality across Japan making local contributions more accessible.

Amazon Furusato seeks a Head of Product to lead our pioneering Regional Revitalization initiative. As Japans innovative Hometown-Tax (Furusato-Nozei) marketplace we are transforming how municipalities and local sellers connect with customers nationwide revitalizing local economies through our technologies logistics and the trusted Amazon marketplace.

This leadership role offers a rare opportunity to lead and scale a product organization with substantial engineering resources both in Japan and globallygiving you the autonomy and support to quickly translate customer needs into innovative solutions moving from problem identification to product launch with unprecedented speed and flexibility. Working with tech teams across Amazon WW you will design and deliver breakthrough innovations unique to Japan.

The ideal candidate will bring crisp decision-making capabilities exceptional communication skills and a proven track record of building high-performing product teams. You will define product strategy drive execution across complex stakeholder landscapes and develop the next generation of product leaders while delivering transformative customer experiences.

Business Context

In December 2024 Amazon Furusato launched as Amazons first dedicated Regional Revitalization marketplace integrating with Japans government-sponsored $8B Hometown-Tax (Furusato Nozei) market. This enables Amazon Customers to allocate a portion of their taxes to municipalities where they dont reside. Municipalities compete for individuals tax revenue by offering locally-produced products mostly through dedicated online marketplaces thereby creating a shopping experience that enables individuals to get free products for their taxes.

In December 2025 we launched Furusato Tsunaguindustry first and Amazon Worldwides first systemenabling Sellers to convert their existing Fulfillment by Amazon (FBA) offers into Furusato gifts. This breakthrough innovation significantly reduced the operational burden on municipalities by eliminating manual gift sourcing and opened new sales channels for sellers while strengthening our core advantages of Speed with FBA and Competitive Pricing.

Key job responsibilities
Product Leadership & Strategy:
- Define and own the multi-year product vision and strategy for Amazon Furusato aligning with business objectives and customer needs across municipalities sellers donors and the Ministry
- Make high-judgment decisions on product priorities resource allocation and strategic trade-offs in ambiguous fast-moving environments
- Drive crisp decision-making across the organization establishing clear prioritization frameworks and empowering teams to move fast
- Partner with senior leadership across Amazon WW to align on strategy secure resources and drive business impact
- Represent product strategy and progress to VP-level stakeholders with compelling written and verbal communication

Team Building & Leadership Development:
- Build lead and scale a world-class product management organization hiring and developing top talent across multiple geographies
- Develop Senior Product Managers into strategic leaders through coaching mentorship and stretch assignments
- Establish product management excellence standards processes and best practices that scale with organizational growth
- Create a culture of innovation customer obsession and operational excellence within the product team
- Foster collaboration across product engineering design business and operations teams to deliver integrated solutions

Product Development & Execution:
- Lead end-to-end product development with both JP and global tech teams from ideation through launch and iteration
- Drive automation initiatives that reduce manual workload for municipalities and sellers while maintaining quality standards
- Partner with engineering leadership to define technical requirements architecture decisions and delivery roadmaps
- Establish metrics frameworks and data-driven decision-making processes to measure product performance and customer impact
- Balance innovation velocity with regulatory compliance quality standards and operational scalability

Cross-Functional Leadership & Stakeholder Management:
- Communicate complex product concepts and strategies clearly to technical business and executive audiences
- Build consensus across diverse stakeholder groups
- Navigate ambiguity and competing priorities to drive alignment on shared goals and success metrics
- Establish trusted relationships with senior leaders across Japan and global organizations
- Influence without authority to drive organizational change and secure cross-functional support

About the team

The Furusato organization is a cross-functional team launched in 2024 representing Amazons first dedicated Regional Revitalization initiative. We operate with startup agility within Amazons global infrastructure combining innovation speed with enterprise scale. Our team culture embraces the vision: We are agile and customer obsessed embracing ambiguity while supporting each other to pioneer solutions that transform regional economies.

You will lead a growing team of Senior Product Managers working across Japan and global locations. Your team collaborates intimately with engineering teams spanning Japan India US and CA giving you direct access to diverse technical expertise and the ability to design custom solutions tailored to Japanese market needs.

With significant engineering resources dedicated to Furusato in Japan you can move quickly from customer problem identification to solution design and implementation. This unique combination of local technical talent and global engineering support enables rapid iteration deep customer understanding and the freedom to innovate without the constraints typical of global product organizations.

This role is critical to the next phase of scaling for every customer: expanding marketplace capabilities for seamless donations and tax management for donors and transforming product systems that enable rapid selection growth with fast delivery through automation of manual time-intensive processes traditionally handled by municipalities sellers and the Ministry.

Your decisions will directly impact municipalities nationwide thousands of sellers millions of donors and the Ministry while establishing new standards for government-commerce partnerships.

- 10 years of product or program management product marketing business development or technology experience
- 5 years of team management experience
- Bachelors degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience working with presenting to and influencing senior executives up to VP level
- Experience working with engineering and product teams to define a product and bring it to market
- Experience working cross-functionally with a wide breadth of stakeholders users engineers and leaders to generate buy-in

- Speak write and read fluently in Japanese at a business level or above (N1)
- Experience in creating process improvements with automation and analysis or experience delivering results for large cross-functional initiatives/projects
- Experience scaling marketplace or platform products with multiple customer segments
- Track record of hiring and developing product leaders who have been promoted or taken on expanded responsibilities
- Experience working in the Japanese market with understanding of local business practices regulatory environments and cultural nuances
- Knowledge of regulatory compliance in product development
- Background in fast-growth or startup environments

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