Content & Demand Marketer

Rotterdam - Netherlands

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

TL;DR

Were looking for a marketer who can shoot a video with our content colleague in the morning and run LinkedIn Ads in the afternoon. Youll be one half of our content production duo and the demand engine. Think: 60% creative co-creation 40% performance marketing. If you get excited about both camera gear and campaign dashboards keep reading.

About Chainels

Chainels is building the operating system for real estate and for the urban spaces around it. The TenantOS helps property managers and landlords run their shopping centres and residential buildings engage tenants and prove their impact. While City Connect the UrbanOS does the same for the community managers of cities streets and business parks. Youll work across both brands. Were post-Series A trusted across 20 countries powering 1000 communities and 500000 users and on a trajectory to 10M ARR. AI is our way forward; its not a buzzword its how we will grow and its becoming how our platform thinks.

Key responsibilities

Content Co-creation (60%)

Together with Megan youll form our content production factory. The goal: dramatically more content more formats more consistency.

Brainstorm storylines narratives and content concepts together with Megan
Co-produce video content from scripting and shooting to editing and publishing
Edit and repurpose content specifically for paid channels and ad formats
Produce testimonial and case study videos with customers and partners
Create City Connect content (video social web)
Design your own creative assets using AI-powered tools (Canva Sora etc.) you have a feel for what looks good and arent afraid to create it yourself

Demand & Performance (40%)

You own the paid engine and make sure our target accounts see us everywhere.

Run and optimise LinkedIn Ads campaigns theres room to grow and a clear mandate to scale this
Execute ABM campaigns targeting our two ICPs in commercial real estate and residential real estate
Monitor and optimise SEO/GEO oversee automations track performance and keep our organic discoverability sharp
Improve website conversion rates (CRO) and manage landing pages
Build and manage marketing automations and email workflows (HubSpot) youll be the marketing sparring partner for our RevOps engineer
Set up and maintain performance reporting: campaign-to-opportunity tracking demo requests pipeline influence
Manage the City Connect LinkedIn page and paid distribution

Field marketing & events (together with the rest of us)

Organise mini-events and intimate meetups for target accounts in real estate
Handle logistics for Provada (our most important conference in our home market) and other conference stands
Support the organisation of our City event City Connect Live together with our partner

Who you are

25 years of experience in B2B marketing ideally in SaaS or tech
Youve run paid campaigns (LinkedIn Ads Google Ads or similar) and can read a dashboard without breaking a sweat
You have a genuine creative side youre not afraid to pick up a camera write a script storyboard an idea or design your own creative assets
A strong eye for detail and an instinct for what looks good youll be working with our brand daily and we need someone who cares about quality and visual consistency
Experience with marketing automation tools (HubSpot preferred) and basic CRM workflows
You understand SEO fundamentals and have a data-informed approach to content distribution
Comfortable working with AI tools in your daily workflow you see them as accelerators not threats
Proactive hands-on and not precious about thats not my job in a small team everyone pitches in
Fluent in English and Dutch (written and spoken)
Based in or near the Rotterdam area (we work hybrid 2 days in the office)

Bonus points

Youve worked in proptech real estate or another niche B2B vertical
Experience with ABM tools or strategies
You can edit video to a decent standard (CapCut Premiere DaVinci were not picky)
Youve managed event logistics before
You know your way around Figma Canva or similar design tools

We offer

Yearly personal development budget for your continuous growth
Inspiring and dynamic work environment in a fast-growing international company
Competitive salary and benefits package including a modern pension plan
Vibrant company culture celebrating results and supporting each others growth through shared failures and successes
Hybrid working model
Laptop (Windows or MacBook) and Phone (iOS or Android)
25 days of annual leave
Complimentary lunch and snacks at the office
Team outings vrijmibo team trips away

We are currently not hiring applicants who live outside of the EU

TL;DRWere looking for a marketer who can shoot a video with our content colleague in the morning and run LinkedIn Ads in the afternoon. Youll be one half of our content production duo and the demand engine. Think: 60% creative co-creation 40% performance marketing. If you get excited about both came...