Gen Marketer
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job description
Who are we
Were building the worlds largest hydration platform to replace a $1.5 trillion industry controlled by Coca-Cola and Pepsi companies selling sugar water in plastic. Their model is stuck in the past. Were changing that from the workplace.
In 2025: #2 fastest growing tech company in the Netherlands (Deloitte Fast50). #30 fastest growing in Europe (Sifted250). Were an AI-native company AI is how we build not an afterthought.
About the role
Aquablu is scaling fast across 16 European markets. Were looking for a Generalist Marketer to orchestrate our marketing across direct and partner channels with AI at the core of how you work.
This is not a specialist role. Not a pick your lane role.
Youll design and run integrated campaigns own partner marketing across Europe and use AI to move faster and hit harder. You sit at the intersection of product sales and leadership connecting dots and making things happen.
What youll own
Partner marketing across 16 European markets. Build positioning messaging and sales enablement per market and partner profile. Track activation and pipeline contribution
Campaign orchestration integrated multi-channel programs combining content creative and distribution. Outcomes not isolated tactics
AI-powered execution tools workflows agents. You use them yourself and train the team. This isnt optional its how we work
Audience-first strategy deep understanding of our ICPs (Facility Managers and Operations Leaders in Tech/SaaS and Law/Tax). Translate insights into positioning and GTM priorities
Cross-functional leadership connector between marketing product sales and leadership. Keep everyone aligned on strategy and pipeline
Stack & efficiency build an AI-first marketing stack own the budget with finance and measure what matters
About you
Must-haves
58 years in B2B and B2C startup marketing across multiple subfunctions
π-shaped: depth in 12 areas fluency across all major marketing functions
Proven track record of cross-channel campaigns with measurable commercial impact
Genuinely AI-native hands-on with tools agents and workflows and able to teach others
Scrappy operator who thrives in ambiguity and rolls up their sleeves
Experience launching products or entering new markets
Based in/close to Amsterdam or willing to relocate
Able to work 4 days on-site at our HQ in Amsterdam
Nice to haves
Partner or ecosystem marketing experience
Signal-based or account-driven campaigns
Multi-market European GTM experience
Early-stage startup or scale-up background
Why Aquablu
58-72k gross annually (based on experience)
Travel compensation >10km
Equity through our Aquablu for All plan because everyone shares in what were building
26 paid vacation days
Pension Plan by Zwitserleven
Quarterly team events at our HQ in Amsterdam (Houthavens)
Unlimited Aquablu (of course)
Curious about our story & culture Check our documentaries on Youtube!
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Key Skills
About Company
The Aquablu REFILL system introduces a new generation of hydration, making every sip more enjoyable while enhancing overall well-being with added vitamins and minerals. All the refreshment of bottled drinks, without the wasteful packaging—and even better.
