Specialist, dentsu Total Commerce
Job Summary
Job Description:
Job requirements and responsibilities:
Possess a deep understanding of the real-time bidding process and how it affects digital media and eCommerce metrics.
Understand the basic campaign structure targeting options best practices and optimization strategies of Google Ads (especially for Search) Facebook Ads TikTok Ads Programmatic LINE Ads Platform and In-app ads for Lazada and Shopee.
Have a strong first-party audience mindset and be able to develop and apply website tagging and audience strategies for clients.
Showcase your analytical skills to interpret data from ad measurement and analytics platforms to solve complex campaign and business problems for clients.
eCommerce media planning with business mindset and understand of integrated communication
Develop dashboards for clients as well as for internal use to visualize data for ad measurement and analytics platforms including but not limited to Facebook Ads Google Ads Google Marketing Platform products and other commerce related platforms.
Orchestrate eCommerce and best practices across dentsus business units ensuring digital planning consistency and achievement of business KPIs
Spearhead eCommerce thought-leadership and bespoke innovations across wide array of client categories multinational and local
Develop digital & data media strategies and tactics in providing solutions to clients business media and sales objectives via integration of digital platforms and interactive channels
Ensure capability-building in digital and commerce in achieving Team and Business Units Revenue Targets
Administrate campaign workflow timelines implementation and post-campaign reports
Lead project coordination between clients media partners technology partners and internal teams
Qualifications:
1-2 years experience in biddable media programmatic eCommerce or ad technology preferred
Bachelors degree in data statistics media advertising marketing or related fields or 1 years experience in data analytics preferred
Knowledge of web programming and development and app development would be a plus
Understanding of digital marketing eCommerce and media metrics
Proficiency in Microsoft Excel and PowerPoint
Good command in written and spoken English
Very good communication skill
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Location:
BangkokBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.