Manager, Portfolio Marketing Neurosurgical

Portage, WI - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Work Flexibility: Hybrid

*This is a hybrid position to our Portage MI office with the expectation to be on-site 3 days per week.

As the Manager Portfolio Marketing you will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. This occurs bydiscovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. You will also beresponsible for product life cycle management and maintaining the strength of the portfolio.

What you will do:

Advise on the organizations major competitors for the Ultrasonics portfolio
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies drawing actionable conclusions for the business.
Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
Identify market trends and proactively adjust strategy based on the healthcare environment
Raise coworkers awareness of industry standards practices and guidelines
Manage others to lead the new product development process (NPDP) from start to finish engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
Partner with R&D to anticipate future ultrasonic needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials research grants and cost-benefit analysis papers to support clinical claims strategy
Align customer acquisition or retention strategies to the broader portfolio strategy
Align the portfolio segment strategy to the broader business strategy
Create and recommend a category definition based on the strategic phase of the business
Lead others in targeting customers based on total market potential and opportunity
Continually monitor and communicate market trends to make recommendations on market opportunities and strategic focus
Lead others to use appropriate benchmarks and document key assumptions when developing forecasts
Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and ensure alignment with overall business unit pricing goals
Monitor the effectiveness of all marketing channels and promotional campaigns
Develop key criteria for evaluating business performance
Participate in establishing company and industry best practices for business performance analysis

What you need (Required):

Bachelors degree required
8 years of work experience required
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

Preferred Qualifications (Strongly desired):

MBA preferred
5 years of medical device or marketing experience preferred
2 years of people management experience preferred
previous experience within a clinical setting (operating room or lab)
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.

Required Experience:

Manager

Work Flexibility: Hybrid*This is a hybrid position to our Portage MI office with the expectation to be on-site 3 days per week.As the Manager Portfolio Marketing you will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future...

Work Flexibility: Hybrid

*This is a hybrid position to our Portage MI office with the expectation to be on-site 3 days per week.

Advise on the organizations major competitors for the Ultrasonics portfolio
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies drawing actionable conclusions for the business.
Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
Identify market trends and proactively adjust strategy based on the healthcare environment
Raise coworkers awareness of industry standards practices and guidelines
Manage others to lead the new product development process (NPDP) from start to finish engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
Partner with R&D to anticipate future ultrasonic needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials research grants and cost-benefit analysis papers to support clinical claims strategy
Align customer acquisition or retention strategies to the broader portfolio strategy
Align the portfolio segment strategy to the broader business strategy
Create and recommend a category definition based on the strategic phase of the business
Lead others in targeting customers based on total market potential and opportunity
Continually monitor and communicate market trends to make recommendations on market opportunities and strategic focus
Lead others to use appropriate benchmarks and document key assumptions when developing forecasts
Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and ensure alignment with overall business unit pricing goals
Monitor the effectiveness of all marketing channels and promotional campaigns
Develop key criteria for evaluating business performance
Participate in establishing company and industry best practices for business performance analysis

What you need (Required):

Bachelors degree required
8 years of work experience required
Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

Preferred Qualifications (Strongly desired):

MBA preferred
5 years of medical device or marketing experience preferred
2 years of people management experience preferred
previous experience within a clinical setting (operating room or lab)
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies

Travel Percentage: 30%

Required Experience:

Manager

Key Skills

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About Company

Stryker

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more

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