Manager PL COE
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
| Job Purpose | This position is open with Bajaj Finance ltd. |
| Duties and Responsibilities | KEY ROLES AND RESPONSIBILITIES A. CONTENT CREATION AND MANAGEMENT -Execute the content production and management plan to serve specified business objectives -Interface with Business Search Marketing and Analytics -Support the search marketing team to win search rankings for a large keyword portfolio -Regularly update oneself with the latest tools technologies and trends -Knowledge on content management for Apps B. PROCESSES AND CONTENT PERFORMANCE -Study the global best practices -Contribute ideas to refine workflow and processes -Track and analyze content metrics related to production reach traffic consumption and engagement -Continuously track content performance (impact on business and RoI) -Identify opportunities to improve funnel conversion rates through content -Run content related tests and experiments |
| Required Qualifications and Experience | REQUIRED SKILLS -A penchant for writing editing and storytelling -Understanding of how content can drive business in Apps -Hands-on experience working on large content marketing programs -Ability to manage content at scale for multiple channels devices and formats especially mid- to long-form articles and short-length videos -Proven experience in managing a loyal subscriber base -Mobile-first thinking -Exposure to using data and analysis to improve content performance -Comfort with marketing technology platforms -Excellent agency management skills APTITUDE -Passion stretch and agility -Stakeholder management and indirect influence -Ability to manage change and ambiguity -Quality orientation eye for detail -Structured analytical thinking -Comfort with numbers -Bias for execution and outcomes PAST EXPERIENCE -2 to 3 years of total experience preferably in a high-growth digital native company -Education in mass communication journalism media; MBA a plus |
Required Experience:
Manager
Key Skills
About Company
Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.
