Lead Employer Brand Specialist Joules
Market Harborough - UK
Job Summary
The Role
This is a defining role for a strategic creative ready to architect the future of theJoulesexperience. As theLead Employer Brand Specialist you wont just be sending updates you will be the guardian of our culture.
Reporting into the widerNEXT Employer Brand & Social Media Manager but dedicated exclusively to theJoules business your immediate mission is to master our internal sentiment. You will be the architect of a workplace culture so strong that it naturally paves the way for our future external reputation. You wont just be sending updates you will be driving the engagement strategy that ensures Joules remains a destination employer from the inside out.
Based at Joules Head Office in Market Harborough this is an office based role and will require you to be onsite 5 days a week.
What Youll Take On The Role
As a Lead you are the driver of the narrative. You will own the execution set the standards and manage the timelines across three core pillars:
1. Strategic Engagement & Cultural Identity
The Joules Experience: Design and deliver a high-impact internal engagement and events calendar that brings our Brand DNA to life.
- Brand Stewardship: Provide brand oversight for all business initiatives ensuring that every internal touch-point; from daily comms to large-scale events is polished intentional and aligned with our Great Place to Work road-map.
Stakeholder Partnership: Act as a consultant to senior leadership coaching them on how to communicate with impact and authenticity within their specific business areas.
2. Content Architecture& Visual Storytelling
Multimedia Innovation: Move beyond text. You will create compelling Life at Joules content using video digital assets and interactive resources to build a deep emotional connection between the brand and our people.
Creative Assets: Own the redesign of our candidate and employee materials (including inductions and internal sites) ensuring they are scalable modern and visually stunning.
Digital Leadership: Manage and evolve our internal digital ecosystem (Google Sites and internal social channels) using data and insight to constantly refine our reach.
3. Transformation & Change Leadership
Change Communications: Lead the strategy for internal transformation projects ensuring clarity and transparency during pivotal business shifts.
- Engagement Momentum: Keep the pulse of the business; drive the always-on engagement campaigns that ensure the collective is heard valued and survey-ready.
What Youll Bring
We need a proactive lead by doing professional who can balance high-level brand strategy with technical creative execution.
Proven Seniority: Extensive experience in Employer Branding Internal Communications or Engagement with a track record of influencing culture in a fast-paced environment.
Creative Technical Mastery: High proficiency inAdobe Creative Suite (Photoshop and Illustrator) is essential. You must be able to produce professional-grade visual assets independently.
Digital Savvy: Expertise inGoogle Workspace and a flair for building engagingGoogle Sites.
The Creative Toolkit: Skills inphotography or video editing (Premiere Pro/Final Cut) will set you apart allowing you to capture the Joules story in real-time.
Exceptional Narrative: You are a gifted copywriter and storyteller who can pivot from corporate announcements to emotive brand stories without losing the Joules voice.
- Commercial Maturity: The ability to manage complex projects with pace structure and a keen eye on the wider commercial goals of the NEXT group.
#LI-DC1
Required Experience:
IC
Key Skills
About Company
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now po ... View more