Marketing Lead for the UKI & West Europe Power markets

About The Role

The Marketing Lead for the UKI & West Europe Power markets in NielsenIQ would be responsible for shaping and driving the regional marketing strategy across the cluster elevating NIQs brand accelerating demand generation and enabling commercial performance in high-priority markets. This role holds end-to-end accountability for developing unified regional marketing plans overseeing execution across multiple markets and ensuring alignment with NIQs global and European commercial priorities.

This position requires a senior strategic marketer with deep leadership capability the ability to influence at executive levels and demonstrable experience guiding multi-market teams within a complex global matrix.

Your Responsibilities

Strategic Leadership & Regional Ownership

Define and lead the integrated marketing strategy for the UKI & broader West Europe cluster ensuring consistency with European and global commercial priorities.

Serve as the strategic marketing partner to Commercial Leaders across the region advising on market needs portfolio positioning and growth opportunities.

Own annual planning target-setting prioritisation of investments and performance management across markets.

People Leadership & Market Oversight

Lead and develop a regional marketing team including Senior/Marketing Managers in priority markets (UKI France Germany Italy Spain).

Provide strategic coaching capability building and performance management to ensure high-quality scalable execution across markets.

Facilitate cross-market alignment and collaboration eliminating duplication and strengthening shared learning.

Regional Demand Generation & Revenue Impact

Architect and oversee execution of multi-market demand generation programmes accelerating pipeline creation and supporting revenue ambitions for the region.

Ensure campaigns are insight-driven locally relevant and measurable across markets with a clear line of sight to MQL SQL conversion win-rate and ROI metrics.

Partner with sales product and customer success leaders to ensure tight integration across the funnel.

Brand Leadership & Market Positioning

Elevate NIQs brand in the UK and West Europe through consistent high-quality messaging brand governance and market-specific activations.

Lead the creation and adaptation of regional content and assets ensuring alignment with global brand guidelines while meeting local commercial needs.

Position NIQ as a thought leader through storytelling category leadership and strategic communication initiatives.

Cross-Functional Influence & Executive Stakeholder Management

Act as a key member of the West Europe leadership team influencing strategy go-to-market priorities and customer engagement approaches.

Collaborate closely with global brand insights product marketing analytics and communications teams to ensure integrated delivery.

Translate market intelligence and competitive insights into strategic recommendations for senior leadership.

Performance Management & Insights-Led Optimisation

Own measurement and reporting of campaign and funnel performance across West Europe Power Markets markets.

Lead quarterly and annual reviews ensuring data-driven optimisation and transparent communication of regional marketing impact.

Introduce and scale best practices tools and marketing technologies to improve efficiency and performance.

About You

Significant experience in senior marketing leadership roles with accountability for multiple markets ideally within a B2B technology data or insights-driven organisation.

Proven expertise in integrated marketing demand generation and brand leadership.

Demonstrated ability to lead teams influence executive stakeholders and operate within a complex matrix.

Strong analytical capability and experience using insights data and metrics to drive decision-making.

Ability to navigate ambiguity set direction and drive strategic clarity in fast-moving environments.

Exceptional communication and storytelling skills with the ability to translate complex concepts into compelling narratives.

Your Qualifications

Experience leading international marketing teams or multi-country clusters.

Degree in Marketing Business or relevant field.

Fluency in a major West European language (French German Italian Spanish) is a plus.

Strategic Vision & Leadership Able to set direction and inspire teams across multiple geographies.

Influence & Executive Partnership Confidently manages and influences senior business leaders.

Operational Excellence Ensures high-quality consistent execution across markets.

Innovation & Growth Orientation Brings forward new ideas frameworks and ways of working to elevate impact.

People Leadership & Capability Building Develops future leaders and fosters a culture of collaboration and accountability.

Data-Driven Decision Making Uses insights to drive strategy optimisation and ROI.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time