Account Manager, Search
Manchester - UK
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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1532 - Account Manager Search - MM&D
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
About WPP 650
Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.
Named WPP 650 after the 650 UK parliamentary constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.
This is meaningful work with real-world impact the kind you can point to with pride.
Role Summary and Impact
As aPaid Search Account Manager you will own the day-to-day execution of all elements of paid search activity leveraging strong platform knowledge and supplier relationships to deliver flawless testing media plans optimization and analysis. You will manage and mentor team members overseeing their work and their development to successfully execute client deliverables and exceed client expectations. You will act as a key point of contact for colleagues supporting campaign delivery proactively seeking both tactical and strategic optimization opportunities contributing to campaign strategy and translating it into effective delivery.
Reporting Structure:Reports to Paid Search Account Director.
Key Responsibilities
- Line Management:
- Manage one or several team members overseeing their work and development to successfully execute client deliverables. Provide coaching and support ensuring workloads are effectively managed.
- Campaign Management:
- Effectively manage your and your teams designated search accounts ensuring ongoing and timely optimization and proactively identifying tactical and strategic opportunities and forecasting.
- Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide team members on effective execution.
- Ensure adherence to Paid Search channel best practices for clients and contribute to the development of search best practice.
- Client & Partner Management:
- Develop strong relationships with colleagues supporting campaign delivery your client and key suppliers leading team communications and building rapport to become a trusted advisor.
- Demonstrate strong knowledge of the client sector/industry identifying strategic issues and raising questions to help stakeholders explore and understand their wider business challenges.
- People Development:
- Act as a motivational manager leading by example while encouraging and coaching team members providing feedback and recognition for a job well done.
- Delegate and manage workloads across team members whilst supporting and educating planning teams on the benefits and purpose of paid search.
- Assist with the recruitment process for the immediate and wider team when required attending interviews and acting as an ambassador for the team.
- Operational Excellence:
- Making full use of the technology available implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement and providing recommendations.
- Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.
- Contributes to the development of strategic revenue and services opportunities.
Skills and Experience
- Paid Search Expertise:Proven experience in Paid Search with current certifications (Google and Microsoft Ads). Excellent knowledge of bid management core PPC technology platforms data analysis and understanding of strategic/tactical application of Paid Search.
- Leadership & Innovation:Leads and promotes continuous innovation and test & learn opportunities for the team and clients. Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
- Analytical & Strategic:Strong analytical skills with an aptitude for handling data. Ability to devise campaign strategy and translate it into campaign delivery.
- People Management:Proven experience managing individuals overseeing their work and development and motivating team members.
- Client & Partner Management:Strong relationship-building skills with clients colleagues supporting campaign delivery and key suppliers; ability to foster good working relationships across client teams.
- Communication:Excellent communication skills both verbal and written with the ability to communicate effectively with people from diverse backgrounds cultures and countries.
- Mindset:Passionate about Paid Search leading by example and driving continuous improvement.
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
Manager
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.