Senior Technical Product Marketing Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

Were looking for a Senior Technical Product Marketing Manager to join the Workday Build & Platform team driving adoption and growth of Build and platform technologies. This role requires deep familiarity with developer tools oCIO and developer personas and AI-assisted development.

You will lead strategic product marketing for Workday Build with a focus on Workday Extend and emerging AI-powered platform capabilities. This includes defining messaging and positioning for custom app development custom agents agent-ready APIs and open platform technologies. You will partner across product developer relations and GTM teams to bring these innovations to market and drive adoption of Workday as a platform for building automating and extending enterprise workflows.

Success in this role will be measured through impact across platform adoption market awareness and field effectiveness. Example outcomes include:

Adoption & Growth
Drive measurable growth in Workday platform consumption by increasing the number of custom apps AI agents and integrations built using Workday Build capabilities and newly launched platform innovations.

Market Narrative & Awareness
Strengthen Workdays position as an open platform by increasing analyst partner and customer awareness through thought leadership analyst engagement customer advocacy and PR visibility.

GTM Impact
Improve field readiness and effectiveness through clear technical positioning enablement programs and assets that empower Sales Enterprise Architects and Solution Consulting teams to confidently position Workday Build and platform capabilities.

This role sits at the intersection of product engineering and GTM translating complex platform capabilities into compelling narratives for developers integrators and technical decision-makers. It is a high-impact highly visible position designed for a Technical PMM who can combine technical fluency with strategic marketing and business acumen.

You will be responsible for:

1. Technical Positioning & Messaging

• Define and articulate Workday Builds technical value for developers architects and IT decision-makers.

• Develop messaging frameworks narratives and collateral that differentiate Build and track adoption and engagement metrics to measure impact.

2. Competitive Intelligence & Persona Insights

• Monitor competitors emerging tools and developer workflows to identify trends and opportunities.

• Translate insights into personas positioning and strategic recommendations that inform roadmap and GTM decisions.

3. Developer-Focused Enablement & Content Creation

• Create high-value technical content (demos guides blogs etc.) that define Workday architecture accelerate product adoption and support Sales and Solutions teams in driving awareness for platform capabilities.

4. GTM Strategy & Launch Execution

• Lead cross-functional GTM programs for Workday Build tools partnering with Workday AI Product Engineering and Events teams to drive adoption at DevCon Workday Rising & other tier 1 events

• Track success via adoption usage and enablement effectiveness metrics.

5. Customer Voice & Ecosystem Evangelism

• Champion Workday Build tools at forums conferences webinars and supporting analyst briefings including analyst survey responses.

• Gather and surface customer and developer feedback to product and engineering teams.

• Track engagement advocacy and adoption to continuously refine positioning and GTM strategies.

About You

• 810 years of experience in technical or developer product marketing for tools infrastructure or platform products with a proven track record of driving adoption and engagement.

• Deep understanding of developer workflows coding environments and AI-assisted development with credibility to engage engineers architects and technical decision-makers.

• Experienced in leading complex cross-functional launches and creating high-value content that resonates with developers and enterprise audiences balancing strategic influence with tactical execution to drive platform adoption and business impact.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Additional Considerations:

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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