Demand Generation Marketing Manager, Americas
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Function
Corporate MarketingOur Company
Were Hitachi Vantara the data foundation trusted by the worlds innovators. Our resilient high-performance data infrastructure means that customers from banks to theme parks can focus on achieving the incredible with data.
If youve seen the Las Vegas Sphere youve seen just one example of how we empower businesses to automate optimize innovate and wow their customers. Right now were laying the foundation for our next wave of looking for people who love being part of a diverse global team and who get excited about making a real-world impact with data.
Job description
The Team
We represent Hitachi Vantara to our customers and partners in the Americas establishing business and marketing relationships to understand customer challenges and deliver an outstanding experience to both our customers and partners. We collaborate as a team and cross-functionally to ensure the success of our stakeholders and we need people like you to help build those deep relationships and to passionately articulate our differentiation and value proposition.
What Youll be Doing
We are seeking an experienced Demand Generation Marketing Manager to lead the creation and execution of data-informed and innovative marketing campaigns for specific customer segments. This person will oversee a cross-functional effort and manage marketing campaign across various channels including paid media email content and events to achieve specific business objectives. Business alignment with our sales and marketing leadership is a critical component of this role and the ideal candidate is a strong collaborator who can work with multiple teams to drive a holistic campaigns aligned with market opportunities.
The primary objective of this role is to develop and drive a coordinated set of campaigns and events that generate new opportunities and pipeline within targeted segments. A key component of this role is planning and executing innovative high-impact programs with messaging that resonates and inspires action with our audiences. This person must be good at utilizing data and insights to build develop audience segments and targeted campaigns. Project management of programs and campaigns is a key part of this role and the candidate for this position needs to understand how to bring together the different stakeholders to achieve results for the business.
This position is part of the Americas Field & Global Partner Marketing team and reports to the Sr. Director Field and Partner Marketing. It sits within the companys Global Marketing organization. This position is based in the United States.
Responsibilities
- Develop demand generation marketing campaigns with a multi-channel approach that engages our target audience and deliver new opportunities and pipeline.
- Utilize customer insights market trends and competitive intelligence to refine targeting and messaging strategies.
- Collaborate with Field Marketing Managers Sales Data Analytics and other teams to align on messaging targeting and measurement.
- Align with Partner sales and marketing teams to integrate partners into campaigns and identify where we can extend reach and results with campaigns through partners.
- Manage project timelines and budgets to ensure efficient and agile execution of programs.
- Provide regular updates to marketing and sales leadership on the status of marketing programs how we are contributing to pipeline and helping meet our objectives.
- Continuously optimize and refine strategies and tactics to optimize results and ROI.
What You Will Bring to the Team
- Bachelors degree in marketing or equivalent work experience.
- Minimum of 7-10 years of experience in B2B technology software and/or services companies.
- Proven track record of leading successful cross-functional marketing campaigns.
- Strong understanding of various marketing channels and their roles in an integrated strategy.
- Experience working with partners on demand generation campaigns.
- Excellent project management and organizational skills.
- Salesforce and Marketo or marketing automation expertise.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and interpersonal skills.
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About us
Were a global team of innovators. Together we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future this is the place to fulfil your purpose and achieve your potential.
Fostering innovation through diverse perspectives
Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people which drives our innovation and growth.
We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued heard and safe to express themselves they do their best work.
How we look after you
We help take care of your today and tomorrow with industry-leading benefits support and services that look after your holistic health and wellbeing. Were also champions of life balance and offer flexible arrangements that work for you (role and location dependent). Were always looking for new ways of working that bring out our best which leads to unexpected ideas. So here youll experience a sense of belonging and discover autonomy freedom and ownership as you work alongside talented people you enjoy sharing knowledge with.
Were proud to say were an equal opportunity employer and welcome all applicants for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran age disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process please let us know so that we can do our best to set you up for success.
Required Experience:
Manager
Key Skills
About Company
Discover how Hitachi Rail is connecting the future of mobility through integrated rail solutions, across rolling stock, signalling, digital technology and more.
