J-3022 Analyst, Digital Marketing

Orlando, FL - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Paid Media Analyst - Hybrid
Duration (Contract): 12 Months
Client Location: Orlando FL 32801

Location Preference: Hybrid

Job Description:

As an Analyst Paid Media you will be responsible for developing launching optimizing and analyzing paid media marketing initiatives. This person will lead all facets of paid media efforts and campaigns via various marketing channels including SEM/PPC OLV Programmatic Display Native Paid Social CTV DOOH and more. This role will responsible for creative development of assets in partnership with our design team and will be responsible for developing and implementing ad copy. Finally in partnership with our digital analytics team and digital strategy team they will review and report out results and recommendations to optimize future paid media performance.

Responsibilities:

Be paid media channel lead working in paid media channels/tactics regularly (Google/Microsoft Ads Meta Google Analytics etc.) providing optimization recommendations and reporting with agency partner.
Execute paid media initiatives optimizing spend and providing insights for continuous improvements.
Work closely with the analytics team to continually improve paid media efforts.
Define critical KPIs and test and refine paid media efforts to continually optimize results.
Lead A/B testing ideas and opportunities within paid channels.
Present new/existing digital media channel testing opportunities to help exceed business goals.
Communicate key insights and findings to leadership.
Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices.
Contribute to dashboards and reports that are updated regularly. Report on campaigns and constantly review metrics to determine what is working and what can be improved.
Work collaboratively with the analytics team on media performance and optimization establishing the most effective targeting and personalization strategies.

Required Skills Experiences Education and Competencies:

Bachelors degree from a 4-year college preferred.
Experience in digital marketing and paid media using various channels/tactics and analytic platforms (Google Ads Microsoft Ads OLV Programmatic Google Analytics etc.).
Experience with technical in-platform terms and metrics to help gauge channel performance.
Experience analyzing reporting and presenting digital analytics.
Experience developing UTMs for tracking campaign performance
Experience developing marketing plans (budget media mix testing new channels etc.).
Self-motivated and able to achieve goals with minimal supervision.
Excellent ability to manage relationships with internal and external partners.
Excellent oral and written communication skills.
Excellent presentation skills -- comfortable presenting to groups and leadership.
Agency experience a plus.
Knowledge in the travel industry a plus

The hourly range for roles of this nature are $32.00 to $37.00/hr. Rates are heavily dependent on skills experience location and industry.

cyberThink is an Equal Opportunity Employer.

Job Title: Paid Media Analyst - Hybrid Duration (Contract): 12 Months Client Location: Orlando FL 32801 Location Preference: Hybrid Job Description: As an Analyst Paid Media you will be responsible for developing launching optimizing and analyzing paid media marketing initiatives. This person wil...

Job Title: Paid Media Analyst - Hybrid
Duration (Contract): 12 Months
Client Location: Orlando FL 32801

Location Preference: Hybrid

Job Description:

Responsibilities:

Be paid media channel lead working in paid media channels/tactics regularly (Google/Microsoft Ads Meta Google Analytics etc.) providing optimization recommendations and reporting with agency partner.
Execute paid media initiatives optimizing spend and providing insights for continuous improvements.
Work closely with the analytics team to continually improve paid media efforts.
Define critical KPIs and test and refine paid media efforts to continually optimize results.
Lead A/B testing ideas and opportunities within paid channels.
Present new/existing digital media channel testing opportunities to help exceed business goals.
Communicate key insights and findings to leadership.
Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices.
Contribute to dashboards and reports that are updated regularly. Report on campaigns and constantly review metrics to determine what is working and what can be improved.
Work collaboratively with the analytics team on media performance and optimization establishing the most effective targeting and personalization strategies.

Required Skills Experiences Education and Competencies:

Bachelors degree from a 4-year college preferred.
Experience in digital marketing and paid media using various channels/tactics and analytic platforms (Google Ads Microsoft Ads OLV Programmatic Google Analytics etc.).
Experience with technical in-platform terms and metrics to help gauge channel performance.
Experience analyzing reporting and presenting digital analytics.
Experience developing UTMs for tracking campaign performance
Experience developing marketing plans (budget media mix testing new channels etc.).
Self-motivated and able to achieve goals with minimal supervision.
Excellent ability to manage relationships with internal and external partners.
Excellent oral and written communication skills.
Excellent presentation skills -- comfortable presenting to groups and leadership.
Agency experience a plus.
Knowledge in the travel industry a plus