Staff Position Assistant Director of Digital Communications
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Job Location:
McLean, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
The Assistant Director of Digital Communications is a full-time 12-month position reporting to the Director of Communications. This role is responsible for managing the schools digital platforms including the website email communications infrastructure emergency notification systems and mobile app. This position works closely with the Assistant Director of Creative Services and the Assistant Director of Communications to ensure that Potomacs digital presence reflects the schools mission brand and strategic priorities. The Assistant Director of Digital Communications plays a central role in ensuring that the schools digital platforms are accurate accessible user-friendly and data-driven.
Key Responsibilities:
- Oversee development maintenance and optimization of Potomacs digital platforms including website email communications infrastructure emergency notification systems and mobile app.
- Monitor digital performance usability accessibility and search visibility proactively identifying opportunities to improve user experience and ensure the schools digital presence reflects and serves the Potomac community.
- Track analyze and report on key performance metrics across digital channels including traffic and behavior (Google Analytics) and email engagement.
- Work collaboratively with the Assistant Director of Communications and Assistant Director of Creative Services to ensure digital content is accurate timely accessible and aligned with Potomacs brand standards and communications priorities.
- Build and distribute the weekly parent newsletter in collaboration with the Assistant Director of Communications.
- Manage the schools constituent communications calendar and coordinate the creation scheduling and distribution of institutional email communications to key audiences including parents alumni faculty staff and prospective families.
- Manage segmentation testing and optimization of email communication.
- Manage and maintain constituent email distribution lists within the schools database and communications systems ensuring lists are accurate segmented and aligned with institutional communication needs.
- Support the administration and maintenance of emergency communication platforms and notification systems.
- Serve as the primary point of contact for parents and employees requesting website updates or digital communications support.
- Provide guidance and training to internal stakeholders on the use of the CMS and digital communications best practices.
- Collaborate with external vendors and service providers to manage platform optimization monitor costs implement upgrades troubleshoot technical issues and ensure smooth operation of all digital systems.
- Assist the Communications Team with campus/event photography and video coverage.
Qualifications
- Bachelors degree in Computer Science Web Development Digital Marketing or a related field.
- Proven professional experience in web management and digital strategy preferably within an educational or non-profit environment.
- Deep understanding of CMS platforms (e.g. Finalsite) and Student Information Systems (e.g. Veracross)
- Strong knowledge of SEO AI search optimization and digital marketing including web and email engagement strategy as well as Google Analytics.
- Photography videography and photo/video editing skills preferred.
- Proactive with identifying and fixing technical bugs or user experience friction points.
- Strong project management abilities excellent oral and written communication skills and a collaborative team orientation.
- Candidates should embody the schools core values of courage integrity humility perseverance and respect.
- Ability to manage multiple projects in a fast-paced environment with shifting priorities.
In striving to fulfill its mission The Potomac School seeks candidates of diverse backgrounds who embody our core values of courage integrity humility perseverance and respect
Required Experience:
Director
