Assistant Vice Chancellor of Content Marketing Strategy

Job Summary:

The Assistant Vice Chancellor of Content Marketing Strategy leads the development integration and execution of a unified content marketing strategy across the Office of Communications team collaborating with schools departments and units and partners as needed.

This role brings together existing communications disciplines within the Office of Communications including social media paid and earned media advertising multimedia production newsroom/editorial web and emerging channels into a cohesive audience-centered content strategy that advances the university and chancellor priorities and strengthens brand trust.

Reporting to the Vice Chancellor of Marketing and Communications the AVC serves as a senior strategist connector and advisor ensuring that content efforts are aligned scalable and measurable across audiences missions and platforms.

Key Responsibilities:

40% - Integrated Content Strategy & Governance

• Lead the comprehensive content marketing strategy that integrates communications and marketing disciplines (advertising social digital earned media multimedia newsroom brand/creative and related communications functions) to meet or exceed benchmarks.
• Establish clear content frameworks workflows and goals that enable and ensure collaboration with existing teams and vendors.
• Align messaging editorial priorities and storytelling approaches to ensure consistency credibility and clarity; measure success against campus priorities and drive communication deliverables and metrics for the campus.
• Establish governance models to shape the future of content marketing and communications across the campus with a focus on the sustainable and ethical adoption of AI.

10% - Cross-Disciplinary Leadership

• Serve as the strategic integrator and connector across communications disciplines fostering shared planning coordinated execution and mutual accountability.
• Act as a trusted advisor to senior leadership on content strategy narrative development and reputational/brand considerations.

10% - Editorial & Storytelling Excellence

• Oversee editorial vision and strategy and ensure alignment with paid/advertising campaigns.
• Manage story ideas across channels ensuring content is accurate accessible inclusive and aligned with brand voice.
• Guide the media newsroom and multimedia teams in identifying prioritizing and amplifying stories that resonate with key audiences.
• Ensure compliance with regulatory privacy and ethical standards particularly in healthcare-related communications.

15% - Audience-Driven Marketing & Distribution

• Champion an audience-first approach leveraging research insights and analytics to inform content planning and channel strategy.
• Align organic paid and earned media efforts to maximize reach engagement and impact.
• Use content marketing strategy to support priority initiatives such as clinical areas of focus recruitment philanthropy and brand/reputation management.

15% - Measurement Innovation & Optimization

• Responsible for the integrated content performance dashboard and defines enterprise KPIs.
• Use data and insights to refine the Office of Communications strategic plan optimize workflows and demonstrate impact to stakeholders.
• Stay current on trends in content marketing digital media and AI/emerging technologies identifying opportunities to responsibly and effectively innovate.

10% - Team & Resource Leadership

• Lead mentor and develop a multidisciplinary team of content strategists editors producers and channel experts; may have supervisory responsibilities.
• Balance the evolving objectives and priorities of individual discipline strategists while making strategic edits to develop the most effective content marketing portfolio for the campus.
• Support professional growth and shared standards across decentralized teams.
• Manage budgets tools and external partners (advertising agency etc.) in support of integrated content efforts.
• Collaborate with and help align communicators across campus to strengthen content cohesion and elevate a consistent brand voice.

Work Location:

Hybrid this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings.

Why Join Us:

The University of Colorado Anschutz is a world-class medical destination at the forefront of transformative science medicine education and patient care. The campus encompasses the University of Colorado health professional schools more than 60 centers and institutes and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Childrens Hospital Colorado - that treat more than two million adult and pediatric patients each year. Innovative interconnected and highly collaborative the University of Colorado Anschutz Medical Campus delivers life-changing treatments patient care and professional training and conducts world-renowned research fueled by over $650 million in research grants. For more information visit .

Why work for the University

We haveAMAZINGbenefits and offerexceptional amounts of holiday vacation and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability Life Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Equal Employment Opportunity Statement:

CU is an Equal Opportunity Employer and complies with all applicable federal state and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity and we encourage individuals from all backgrounds to apply including protected veterans and individuals with disabilities.

Qualifications:

Minimum Qualifications:

• Bachelors degree in communications marketing journalism or a related field (masters degree preferred).
• 810 years of progressive leadership experience in content marketing integrated communications or brand strategy.
• Demonstrated and successful experience integrating multiple communications disciplines within a complex matrixed organization.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Experience in higher education academic medical centers healthcare systems or similarly complex environments.
• Experience working with integrated disciplines in marketing and communications including advertising and agency related experience.
• Experience developing workflow models and leading change across decentralized teams.
• Experience using analytics to guide strategy.

Knowledge Skills and Abilities:

• Strong understanding of digital channels paid and earned media editorial operations role of AI in communications and multimedia storytelling.
• Exceptional leadership collaboration and executive communication skills.
• Data-informed mindset with expertise using analytics to guide strategy.
• Strategic storytelling and strategic editorial leadership.
• Cross-functional influence and partnership.
• Change management and governance.
• Audience insight and performance measurement.
• Highly organized and dependable; able to multitask work quickly and manage multiple deadlines.
• Ability to manage and motivate staff and lead in a team environment.
• Adept in communicating assignments and thoughtful critique to marketing and communications personnel and maximizing departmental resources to ensure success.
• Excellent interpersonal verbal and written skills.
• Professional work ethic and a team player.
• Experience working across a variety of marketing channels platforms and touchpoints.

How to Apply:

For full consideration please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references including name address phone number (mobile number if appropriate) and email address

Questions should be directed to: Daysha Franczyk

Screening of Applications Begins:

Applications will be accepted until finalists are identified but preference will be given to complete applications received by 4/15/2026. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $158000 - $175000.

The above salary range (or hiring range) represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator: Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act please contact the Human Resources ADA Coordinator at .

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty staff students and visitors. To assist in achieving that goal we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and othervaccine preventable diseases. If you work visit or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work visit or volunteer addition if you work in certain research areas or perform certain safety sensitive job duties you must enroll in theoccupational health medical surveillance program.