Senior Field Marketer
Job Summary
Summary of the Role:
Thomson Reuters is seeking a highly motivated individual to join Corporates Field Marketing team as a Sr Marketer.
In this role you will be responsible for building marketing campaigns targeting specific accounts to generate new pipeline for sales as well as engage and accelerate sales pipeline of specific targeted accounts and contacts through to customer.
The successful candidate will have a passion for creating memorable experiences and a creative customer-first mindset that prioritizes creating best-in-class customer experiences.
This position requires strong project management skills and the ability to thrive in a fast-paced environment. You will work closely with stakeholders to develop and execute marketing programs that deliver superior experiences for the customer.
About the Role:
Partner with internal teams to execute targeted campaigns and events
Creatively problem solve as needed to ensure smooth and timely program execution
Own tasks and deliverables (big and small) needed to develop and implement marketing programs.
Keep up-to-date with industry trends and emerging best practices to drive innovation in your campaigns.
Continuously analyze and optimize campaigns based on data-driven insights.
Measure and report on the performance of campaigns and make recommendations for future improvements.
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
Communicate and educate the sales team regarding new and planned marketing activities including global regional and local programs.
Key deliverables:
Build Sales and Marketing alignment and drive smarketing practices that deliver revenue growth across US and European markets.
Develop and manage field marketing to drive opportunity generation pipeline acceleration and bookings
Analyze performance of field marketing and establish a communications cadence on your efforts and results
Serve as a marketing ambassador to the Corporates Tax Trade sales team
Local campaign planning and execution
Sales communications and enablement
Lead and opportunity management and analytics
About You:
5-7 years of experience in field marketing creating demand for cloud-based software and/or business service providers
Proven success in executing geo-focused marketing programs that drive pipeline growth and accelerate bookings
Excellent relationship partnering and collaboration skills working closely with a direct-selling field-based sales team
Advanced proficiency in B2B demand generation best practices: top-of-funnel middle-of-funnel and bottom-of-funnel
Intermediate proficiency in integrating online and offline marketing tactics to reach connect and convert prospects
Proficient in Microsoft Excel PowerPoint Teams Outlook and other online productivity tools
Impactful presentation skills to report on performance in assigned territory as well as to persuade Sales to take action
Strong project management skills including leadership time management resource allocation and interpersonal skills
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Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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Required Experience:
Senior IC
Key Skills
About Company
Thomson Reuters CoCounsel is AI technology built by industry experts, backed by authoritative content and equipped with best-in-class security.