Social Media Assistant
Job Summary
USF World leads the universitys global engagement across its three campuses. The department provides resources and services that empower members of the university community to function as global leaders and stewards. USF World promotes access to global education and international mobility that supports the success of a talented faculty and student body. USF has established as a leader among higher education institutions in accessing global learning opportunities for all students a global student body and international research partnerships that produce positive societal outcomes.
USF World prides itself in playing a vital role in the universitys reputation for excellence in research and innovation solving consequential global problems and addressing Floridas most significant challenges.
The Social Media Assistant will report to USF Worlds Marketing and Communications Specialist and willassist with curating content for USF Worlds social media channels and to increase engagement and followers for each channel -LinkedIn Instagram Facebook and YouTube. Content creation will include social media posts stories reels mini web stories based on brief interviews with students alumni and/or faculty regarding global accomplishments.
The position may also assist with simple graphic design for the social media content in coordination with other team members and in capturing event material via video and/or camera as needed.
Responsibilities
- Monitor USF Worlds social media channels and respond/engage to increase engagement and followers.
- Assist with content development with content producers including posts video photos reels stories and mini articles.
- Create social media graphics as needed.
- Manage marketing assets including photo folders.
- Support marketing campaigns and digital promotion of conferences and events through social media video and photo contributions.
- Assist with social media calendar management.
- Support communications and marketing projects as needed.
Qualifications
Minimum Qualifications:
- Major in marketing mass communications or related field
- Integrated Public Relations & Advertising (IPRA)
- Enrolled as a full-time student with good academic standing at USF
- Must possess strong verbal and written communication skills.
Preferred Qualifications:
- Experience with social media community development and knowledge of social media marketing tactics on LinkedIn Instagram Facebook and YouTube.
- Ability to design and create online materials using Canva (Adobe Creative Suite Software experience a plus).
- Photography and video experience as related to social media posting preferred.
- Passion for social media and digital brand marketing with a portfolio of your work.
SPECIAL SKILLS
- Team player and the ability to work closely with various staff members as well as external partners.
- Ability to speak to diverse audiences
- Distinguish between academic journalistic and web writing styles with an understanding of how to vary content between student and faculty audiences.
- Organized multi-tasker with an ability to prioritize time-sensitive assignments
- Ability to think strategically and creatively
Required Experience:
Junior IC
About Company
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environme ... View more