Senior Paid Media Specialist, B2B Performance Marketing
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Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Summary of the Role
We are seeking a data-driven Senior Paid Media SpecialistDemand Creationto own strategy and hands-on execution across paid media channels includingDV360 DisplayGoogleOnline Video Social (LinkedIn Meta Reddit) and other digitalmarketing platforms to drive qualified leads and pipeline for our B2B solutions.
You will lead full-funnel demandcreationstrategic recommendations build andoptimizeaudience segments to power search display and social campaigns and measure impact via platforms Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management budget pacing experimentation and clear reporting tied tolift studies andpipeline and revenue goals.
About the Role
Make budget and channel recommendations for paid media investment to deliver againstFamiliarity and Engagement QL and pipeline targets across our B2B product portfolio.
Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance onKPIs.
Test new platforms includingRedditTikTokand other platformads toincrease awareness and familiarity with our brand and key products.
Run structured testing across audiences creatives and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation teams to ensureappropriate activationof upcoming product feature releases support for new target markets and more.
Key Skills
Core Channel Expertise
Google DV360 6senseand Social Platform(Meta Redditetc)audience creation and optimization including look-alikes retargetingaudiencesandpredictiveaudiences
Programmatic ad buying across platforms
Ad format testing and measurement
Landing page testing and optimization to drive engagement andincrease familiarity
Optimization and Experimentation
Structured testing: audiences creatives offers and landing pages; incrementality and lift measurement where applicable
Budget management and pacing; spend allocation by channel campaign and funnel stage to pipeline targets
Technical & Analytics Skills
Advanced Excel / Google Sheets
Experience with web analytics platforms Adobe AnalyticsDV360 and LinkedIn lift studies and measurement
Proficient reporting skills; comfortable exporting and interpreting platform data todraw performance conclusions and inform optimizations
Ability to build correlation models to show influence of familiarity programs on lead generation
Collaboration and Communication
Clear executive-ready reporting and pipeline attribution storytelling
Cross-functional partnering with Digital Experience Website Testing Demand Generation and Product Marketing teams
About You
35 years of hands-on B2B paid media experience with direct platform ownership and a focus onFamiliarity and Engagement
Hands-on experience in-platforms; should be competent buildingexecuting managing andoptimizingcampaigns in DV360 LinkedInMetaand/or other platforms
Demonstrated success driving pipeline outcomes (Increased AwarenessMQL volume CPL efficiency opportunity creation ROAS on pipeline)
Strong history of cross-functional partnership with marketing sales and web/ops teams
Bachelors degree in Marketing Business or related field
Google Ads certificationrequired; LinkedIn Marketing Solutions certification a plus
#LI-TV1
Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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Required Experience:
Senior IC
Key Skills
About Company
Thomson Reuters CoCounsel is AI technology built by industry experts, backed by authoritative content and equipped with best-in-class security.
