Audience Operations Analyst

Bolingbrook, IL - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook Illinois. This Client carries cosmetics fragrances nail products bath and body products beauty tools and hair care products.

Job Title: Audience Operations Analyst

Location: Remote

Duration: 5 Months

Job Type: Temporary Assignment

Job Type: Remote

Job Description:

POSITION SUMMARY:

We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs exhibits strong leadership and communication skills and excels at driving efficiency.
Our client has built a diverse ecosystem of data with the crown jewel being a rich customer dataset with over 40 million active members in our Clientmate Rewards loyalty program.
In this role you will utilize this robust data set to develop and maintain unique first party audiences to leverage within clients retail media network Media.
The Audience Operations Analyst is responsible for planning developing and activating audience segmentation to reach the targets most valuable to our brand partners.

YOULL ACCOMPLISH ALL OF THIS BY:

Planning & Activation

Create custom audiences by campaign and channels as required
Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
Serve as a factfinder for the current-state customer journey both in digital engagement and in-store purchase behavior with desire to uncover and understand major guest pain points opportunities and unmet needs
Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future Media campaigns for brand partners

Collaboration

Work closely with Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
Work closely with Media Sales and Account teams to understand business objectives and translate them into audience parameters
Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach
Maintain audience delivery workflows across stakeholders in maintaining organized and timely delivery of audience to media platforms

Analysis & Optimization

Incorporate A/B testing analytics market research and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales engagement and connection with our guests and brand partners
Stay informed of consumer technology and eCommerce trends to identify new audiences and inform future strategy and prioritization
Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners

THE ESSENTIALS FOR SUCCESS:

Bachelors degree in related discipline preferred
Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication
Ability to translate business objectives and requirements into custom audience segmentation
Proficiency in using MS Office including Excel and PowerPoint
Experience with audience tools segmentation applications
Strong interpersonal skills both in-person and written
Self-motivated to learn and produce solutions independently when necessary
Comfortable working in fast-paced growing environment deal with ambiguity and remain focused on execution

PREFERRED QUALIFICATIONS:

Minimum 2 years of experience in digital advertising
Solid understanding of the digital media landscape as well as data segmentation digital media metrics
Strong experience with building custom audiences based on 1P data
Strong experience of building customer insights and analytics
Experience with LiveRamp SAS CRM Management or Adobe CDP

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook Illinois....