Trade Marketing Lead

Algiers - Algeria

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:
We are looking for a dynamic Trade Marketing Lead to drive awareness adoption and engagement across our diverse suite of app services. You will play a key role in translating our marketing strategy into actionable on the ground trade marketing initiatives that increase app installs usage and customer loyalty. The role reports directly to the Marketing Director and involves close collaboration with Marketing Event and Operation teams.

Key Responsibilities:

Develop and implement trade marketing strategies aligned with business objectives and marketing plans for our different services (financial services food ridehailing groceries ) .
Set up trade marketing processes tracking mechanisms and reporting to measure campaign effectiveness.
Plan budget and manage trade marketing initiatives to maximize ROI.
Lead train and supervise trade marketing animators and on-ground teams.
Test commercial messaging evaluate effectiveness and optimize campaigns based on insights.
Analyze market trends and competitor activities to identify opportunities and strategic recommendations.
Identify partnership and co-marketing opportunities with key retailers merchants and service providers.
Provide regular reporting to the Marketing Director on key performance indicators.

Requirements:

Bachelors degree in Marketing Business Commercial or related field MBA is a plus.
5 years of experience in trade marketing retail marketing or brand activation preferably in digital app-driven businesses or FMCG.
Strong understanding of multi-channel marketing both online and offline.
Proven track record in driving awareness app adoption and engagement campaigns.
Excellent project management communication and stakeholder management skills.
Strong Leadership to lead animators on the ground find the right commercial messaging and optimize process.
Result & data driven mindset
Creative thinker who can propose innovative campaigns in a fast-paced environment.
Languages : arabic bilingual in french or english

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Job Description:We are looking for a dynamic Trade Marketing Lead to drive awareness adoption and engagement across our diverse suite of app services. You will play a key role in translating our marketing strategy into actionable on the ground trade marketing initiatives that increase app installs u...

Key Responsibilities:

Develop and implement trade marketing strategies aligned with business objectives and marketing plans for our different services (financial services food ridehailing groceries ) .
Set up trade marketing processes tracking mechanisms and reporting to measure campaign effectiveness.
Plan budget and manage trade marketing initiatives to maximize ROI.
Lead train and supervise trade marketing animators and on-ground teams.
Test commercial messaging evaluate effectiveness and optimize campaigns based on insights.
Analyze market trends and competitor activities to identify opportunities and strategic recommendations.
Identify partnership and co-marketing opportunities with key retailers merchants and service providers.
Provide regular reporting to the Marketing Director on key performance indicators.

Requirements:

Bachelors degree in Marketing Business Commercial or related field MBA is a plus.
5 years of experience in trade marketing retail marketing or brand activation preferably in digital app-driven businesses or FMCG.
Strong understanding of multi-channel marketing both online and offline.
Proven track record in driving awareness app adoption and engagement campaigns.
Excellent project management communication and stakeholder management skills.
Strong Leadership to lead animators on the ground find the right commercial messaging and optimize process.
Result & data driven mindset
Creative thinker who can propose innovative campaigns in a fast-paced environment.
Languages : arabic bilingual in french or english