Sr. Specialist, Data Strategy and Services- Marketing

Santa Clara County, CA - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

The Sr. Specialist Data Strategy & Services is a core contributor within the Martech Center of Excellence (CoE) focused on executing data integration and platform requirements across the Marketing technology stack. This role supports large-scale data initiativesincluding CRM/MAP/CDP integration work and M&A system onboardingby translating documented requirements into sprint-ready deliverables facilitating working sessions and validating builds. The Sr. Specialist works closely with the product manager engineering squads and RevOps teams to ensure data flows are accurate well-documented and aligned to enterprise standards.

Key Responsibilities

Support the documentation of business and technical requirements for CRM MAP and CDP integration patterns including identity stitching enrichment and governed data flows.

Write and refine user stories and acceptance criteria in collaboration with the product manager and engineering teams.

Maintain and groom backlog items in JIRA or equivalent tools; ensure tickets are complete accurate and sprint-ready.

Facilitate working sessions and process mapping workshops with platform owners and business stakeholders to gather requirements and document current-state workflows.

Document multi-system GTM workflows including lead capture scoring and routing enrichment consent flows audience segmentation and attribution.

Support M&A integration efforts by assisting with discovery documentation and requirements for acquired system onboarding.

Execute UAT data quality checks and go-live validation steps per defined test plans.

Maintain integration documentation configuration notes and enablement materials for GTM users impacted by system changes.

Track and report on integration milestones data quality metrics and adoption KPIs for leadership review.

Serve as a knowledgeable resource for GTM users navigating new system integrations or data processes

Qualifications :

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
36 years of experience in GTM systems Martech operations data coordination or enterprise RevOps roles.
Hands-on familiarity with CRM and MAP platforms (e.g. Salesforce Marketo HubSpot Eloqua) at an administrator or power-user level.
Experience supporting cross-functional product or integration projects in large matrixed organizations.
Understanding of CDP concepts including identity resolution audience segmentation and consent management.
Ability to write clear user stories document workflows and produce sprint-ready requirements.
Strong organizational and communication skills; comfortable facilitating working sessions and managing documentation across multiple stakeholders.

Highly Preferred:

Exposure to M&A systems integration or CRM/MAP migration projects.
Familiarity with ETL/ELT pipelines and enterprise API integration patterns at a conceptual level.
Experience with data governance privacy or consent frameworks.
Working knowledge of agile delivery tools (JIRA Confluence) and process modeling approaches.

JV20

For positions in this location we offer a base pay of $104700-$138000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Remote Work :

Yes

Employment Type :

Full-time