About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Absolute Must

• 12 years of overall experience
• Digital Planning and analytics background
• Working on custom audience segments developed from owned asset audiences and platform cohorts
• Worked on first party data audiences and owned platforms
• Understanding of business strategies growth marketing
• Worked on performance campaigns for portals and apps
• Some experience in Data Science and Analytics

Nice to Have:

• Implementation expert of GA A/B Testing
• Deloitte /PwC / Accenture / EY digital background independent consulting
• GA experience preferred exposure to Google marketing platform google tag manager google optimize
• Good to have GCP and Big query
• SQL background (can learn adh and other products with this background)
• A/B testing experience
• Someone with global delivery centres who has talked to the client stakeholder management
• Working knowledge of Digital media platforms and plans

What Will The Person Do

• Ensuring data integration both from a planning perspective ensuring scaling and relevant deployment
• Data first planning across brand portfolio and efficiency optimization
• Drive audience solutions like ADH and Bridge for planning and deployment
• Integration of CRM and CDP from an audience lens across brand plans
• Use of analytics for audience building and prioritization
• Building and operationalizing the FPD architecture (collection enrichment deployment measurement etc )
• Institutionalization of Digital measurement and analytics practice for brands
• Setting up of digital kpis both from a short term and long term standpoint
• Understanding of full funnel journeys especially for digital first brands
• Off platform and on platform attribution
• Understanding of outcomes and integrating it back into planning
• Understanding of platform audits and highlighting relevant action
• Defining tagging strategy both from a paid and on owned media lens
• CDP and DCR testing from an analytics standpoint

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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