Regional Lead, Activation Hub

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1705 - Regional Lead Activation Hub - MM&D

ABOUT WPP & OPENDOOR

At WPP were constantly reinventing the future of creativity on an ever-broader canvas bringing together unrivalled talent resources and skills to provide an integrated offer of communications experience commerce and technology.

Over the last decade we have developed a dedicated global client practice with the mission of accelerating WPPs impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clients specific needs and challenges providing easy access to the right capabilities. And thats why weve builtOpenDoorforAmazon.

OpenDooris a unique integration of the best of WPP and Amazon building on their respective strengths and visions. Whether at WPP or at Amazon every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveimpact for them to innovate learn thrive and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity fueled by our industry-leading approach to People Platforms and Process. OpenDoor spans across all WPP agencies and disciplines such as media business consultancy communications and brand strategy tech and commerce public relations and production.

OpenDoors values are built from Amazons own16 Leadership Principles and WPPs core values of Open Optimistic and Extraordinary. Together when WPPs Creative Transformation meets Amazons next-level customer centricity our people come together to challenge and impact whats done today and build a better future.

By joining OpenDoor not only are you joining a cross-function team partnering with one of WPPs top five global clients but you are also taking a step to challenge yourself and the world around you every day working in the most unusual way on some of Earths most ambitious opportunities in marketing tech media business and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Regional Activation Hub Lead. This is a Full-time position based inLondon. This role plays a crucial part in supporting WPPs mission to deliver consistency delivery excellence and best in class service for Amazon in every country across its diverse businesses including XCM Prime Video and RMI.

This role creates an effective link between the Strategy & Planning teams and Activation. The Activation Hub lead and their team ensures that comprehensive briefs are developed in collaboration with the strategy and planning teams and ensures that Implementational planning specialists and in platform experts meet clients expectations by achieving campaign KPIs timely and through operational excellence. They are also developing and supporting the delivery of tasks such as reporting output offer insights and recommendations across strategic planning and agency pitches.

This role would oversee the London hub which includes RMI & Prime Video working with a Poland nearshore team that will act as your team and local markets who will plan offline and IO based market display/partnerships.

RESPONSIBILITIES

• Activation Hub Lead is responsible for the delivery and quality of hubbed Activation services ad ops and reporting in adherence to agreed SLAs and assigned workflow management protocols and for seamless integration and impact within the Campaign Delivery Process (in and across locales).
• The Activation Hub Lead is also working closely with the Regional Ops and LOB Leads in Germany and Warsaw on adjusting and scaling delivery in line with LOB evolution for Prime Video and RMI.
• The Activation Hub lead will have all experts in the hub reporting to them including Social Programmatic Implementational planning offline consultancy pan-regional IO/partnerships influencers and the nearshore Warsaw (Poland) in channel activation team
• The Activation Hub lead will also be in charge and oversee all digital planning across all disciplines and supporting planning leads to create integrated single narrative responses to brief which simplify complex digital language.
• The Activation Hub lead will work closely with all local markets to guide and support their digital plan development and ensure local market executions ladder up into central digital planning to create integrated plans.
• This will be the Amazons London hubs most senior digital lead working with C-level internal WPP stakeholders and C-level Amazon stakeholders.
• You will be in charge of fostering team growth team development and team morale.
• The Activation Hub Lead is responsible for helping to inform a transformation agenda and strategic vision for the clients entire business and overseeing the execution of that vision
• This will often involve working closely with senior stakeholders across the whole organisation including but not limited to global client leadership local market CEOs Commercial teams Legal teams C-Suite level clients.
• The Activation Hub Lead will be responsible for team cost management and resourcing ensuring the team are staffed correctly according to commercial agreements.
• The Activation Hub Lead will be responsible for ensuring trading deals and Nexus media solutions deals are fulfilled on identifying new revenue opportunities for both Amazon and WPP.
• The Activation Hub Lead will take ownership of commercial conversations for the London hub and support the Poland hub when required.
• The Activation Hub Lead will integrate the Poland team into all working aspects of the operational flow from planning to execution create a single team that sits across market places.
• Govern and manage all digital aspects of the PV business Media Data Technology Creative Media Plans
• Unify disparate streams of information and insights from all biddable channels in thecontext of client business objectives.
• Help teams develop integrated experience strategies across biddable touchpoints identify strategic opportunities for proprietary solutions growth in service of solving client business problems.
• Guide clients and key internal orexternal stakeholders on selectionand application of systems tools and platforms andproprietary solutions enabling themwith the proper resources andknowledge for successfulimplementation.
• Provides a consistent and strongPOV to clients on digital investmentdecisions and areas of optimization.
• Proactively develops opportunities for proprietary solutions to be embedded within always-on campaigns to help drive distinctive and differentiated offerings to clients.
• Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.
• Advises key stakeholders by continuously helping them successfully navigate through critical business changes upselling larger digital scopes and services where they add value.
• Leads the development presentation and delivery of top-quality cross-channel planning work for larger campaigns.
• Plans against client outcomes quantifying objectives and the likely impact of comms on them across all biddable practice areas in collaboration with practice leads.
• Accountable for the ongoing management of performance across campaign budgets and daily spend levels bid strategies and constant monitoring of tracking to client goals - implementing course correction decisions when needed.
• Scrutinizes performance planning budgets of assigned accounts to identify strengths and weaknesses and ensures proper financial allocations and ensures WPP interests are protected.
• Proactively identify opportunities to improve and enhance clients campaigns and advise client/agency teams accordingly.
• Ensuring a seamless connection translating plans to activation and achieving excellence in all campaign operations.
• Work with theplanning team to agree onor challenge strategic planning outputs VS. real-time platform data and performance data (micro-budget setting)
• Build the digital process on how audiences are translated into actionable targetable groups in platform consistently across platforms
• Set digital KPIs with themeasurement team and optimise budgets across channels weekly based on opportunity
• Challenge in channel planning (Social Prog Pan Regional Audience) teams responses per title to ensure platform excellence
• Manage individual digital budget aspects channel spends tech fees Brand safety fees andtool fees - To ladder into Client leadership budgets
• Create & police ways of digital ways of working with offshore hubs & onshore planning
• Set the digital learning agenda for all EU markets manage Unlocks introduce new product & data opportunities
• Ensure WPP Solutions are planned and delivered across all briefs
• Manage and monitor the holistic (cross-channel) brand safety viewability attention scoring & optimise accordingly
• Take ownership of weekly holistic reporting calls policing of data delivery outcomes commentary & analysis.
• Take ownership for every and all digital client (and internal) questions - both local and central
• Manage analytics data provisioning and dashboarding teams to ensure delivery

QUALIFICATIONS

• Vast experience across digital paid media strategy retail or consulting
• Advancedunderstanding of multiple/at least 2 digitalpractice areas by remainingcurrent on leading trends andcoaching junior team members onwhat they need to know.
• A strong background in biddable media is a must.
• Proven track record of managing complex multi-market accounts where youve delivered measurable business outcomes.
• Ability to craft a compelling data-driven story that is anchored in the clients business need.
• Ability to anticipate challenges/opportunities and deliver highly persuasive strategic & structured communication.
• Confident in forecasting budget during campaign delivery as many times as needed.
• Can lead a New Business commercial and operation submission with senior oversight.

• Experience in management of large multi-market and networked teams essential.
• Strong and vocal in strategic communication with the ability to communicate with all stakeholders at varying levels of seniority from C-suite down.
• Solutions-oriented and high levels of organisation.
• An empathetic and thoughtful leader comfortable with working through detailed written communications.
• Experience in themanagement of dynamic hubs.

BONUS POINTS

• Ability to travel frequently on short notice and manage work on the road and to work flexible hours to be available for regionally spread teams.
• Ability to work effectively in a matrix organization.

BENEFITS OF OPENDOOR

• Unparalleled Access:Gain direct experience working with one of the worlds most innovative and influential companies.
• Mentorship & Training:Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology:Utilize industry-leading tools and platforms including WPP Open.
• Data-Driven Environment:Develop your analytical skills and contribute to data-driven decision making.
• Global Impact:Be part of a team that is shaping the future of marketing on a global scale.

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