Media Planner, Global, AWS Brand Media
Seattle, OR - USA
Department:
Job Summary
Our AWS Global Brand Media team shapes how prospective and existing customers perceive the AWS brand through strategic media planning and execution. We are looking for a media strategist who combines analytical rigor with creative thinking to drive brand awareness and consideration in competitive markets worldwide.
This role requires someone who is highly organized comfortable working in a fast-moving dynamic environment and capable of working independently while collaborating effectively with international stakeholders across multiple time zones. The successful candidate will demonstrate excellent written and verbal communication skills and the ability to influence cross-functional partners.
Key job responsibilities
Support development and execute media strategy across multiple channels (TV Digital Social Programmatic OOH Audio Video) and countries with particular focus on APJ market dynamics and cultural nuances
Own operational paid media functions including approvals deliverable deadlines tracking and budget oversight for global campaigns
Lead competitive intelligence efforts by conducting comprehensive industry analysis monitoring competitor media strategies and identifying category/industry trends to inform strategic recommendations and maintain AWSs competitive positioning.
Work closely with agency partners and communicating effectively with key stakeholders across the business
Oversee monitoring and optimization of day-to-day performance of live campaigns reporting results to wider team and stakeholders with actionable insights
Collaborate with Senior Managers to develop and present recommendations evaluations points of view and media analyses to relevant stakeholders
Build relationships with media agencies and vendors across global markets to ensure flawless campaign execution and knowledge sharing of regional best practices
Leverage measurement frameworks and analytics tools to provide data-driven insights that inform future campaign planning and demonstrate ROI
- 4 years of professional non-internship marketing experience
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience across affiliate marketing PPC SEM and social media advertising
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience using data and metrics to drive improvements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 86700.00 - 151700.00 USD annually
USA WA Seattle - 82700.00 - 137900.00 USD annually
Key Skills
About Company
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