VP, Partnerships & Go To Market Strategy

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

About the Role:

The VPPartnerships & GTM Strategy is responsible for owning the lifecycle of 3rd -party system integrations and the Go-To-Market (GTM) engine that powers the Hospitality / QSR client vertical. This role governs our relationships with Hotel Management Systems (HMS) ERPs and POS providers as well as Digital Signage and Interactive CMS partners to ensure client satisfaction within the technical operations of these platforms.

Essential Job Functions and Responsibilities:

Hospitality Guest Experience Translator
- Deeply understands the hotel/QSR guest journey and can convert operational and experiential requirements into precise technical specifications - bridging the gap between what a property needs and how technology delivers it.
Integration Architecture & Managed Services Ownership
- Hands-on experience managing and optimizing 3rd-party platform ecosystems (HMS POS CMS Digital Signage) and layering Managed Services on top to ensure uptime SLA compliance and a seamless end-to-end guest experience.
Service Packaging & Commercial Strategy
- Ability to bundle software integrations and Managed Services into a cohesive market-ready offering - including defining margins pricing structure and the commercial logic that makes the full solution competitively positioned and profitable.
Cross-Functional GTM Execution
- Proven ability to work without direct reports in a matrixed environment - aligning Product Sales Marketing and internal Managed Services teams while also supporting client-facing pitches and partner co-selling initiatives with credibility and precision.

Other Responsibilities:

Define and manage the commercial and technical relationships with 3rd-party system partners (e.g. SignageOS Canopy) and 3rd party CMS vendors.
Orchestrate how data (events menus room status) flows through CMS partners to digital displays interactive kiosks and in-room entertainment systems to create a frictionless guest journey.
Oversee the health of integrations in collaboration with Engineering.
Act as the vertical lead for our Managed Services teams providing the Hospitality POV to ensure support models and maintenance schedules align with hotel uptime and guest-experience standards.
Identify and onboard best-of-breed partners in emerging technology such as AI-driven wayfinding and personalized interactive guest portals.
Own the messaging that explains how our ecosystem - supported by proactive Managed Services - solves legacy data silo problems and enhances the end-to-end guest journey.
Collaborate with the Retail Media group to define how on-property advertising should be integrated into the guest journey. Provide market-specific insights to ensure advertising models are optimized for the hospitality environment.
Develop high-level commercial tools such as Integration Architecture Maps that demonstrate the seamless flow of data from the POS to the guests screen and the back-end ad-engine.
Serve as the primary subject matter expert at industry-defining events like HITEC and Phocuswright and lead high-stakes customer pitches for our largest accounts.
Lead the commercial rollout of new integrations and services ensuring absolute alignment between Product Marketing and Sales teams.
Partner with Sales leadership to drive co-selling opportunities with CMS HMS and media partners.
Build the definitive playbook for selling an end-to-end integrated guest experience effectively bundling software Managed Services and Retail Media into a single cohesive vertical offering.
Establish and report on KPIs including partner-influenced revenue integration health metrics advertising yield (ARPU) and the measurable impact on guest satisfaction.
Other duties as assigned by management

Required Travel:

This role requires overnight travel the percentage of time is spent away from home base: 25%

Essential Job Qualifications:

Bachelors or Masters Degree in Business Administration Marketing with focus on Product Marketing Computer Information Systems; Product Design Engineering or related field; 10 years working in Hospitality Tech including Hotel Management Systems and Digital Signage/CMS ecosystems

Knowledge/Skills/Abilities

Able to manage complex technical partnerships while simultaneously leading product marketing and GTM initiatives in a matrixed environment
Strong negotiation and relationship building skills
Expert understanding of data flows APIs webhooks and CMS data feeds
Able to coordinate with internal Managed Services (SLA/support models) and Ad-Tech/Media teams to guide cohesion of systems ensuring back-end data and CMS front-end advertising content align
Clear and effective verbal and written communication skills
Excellent presentation skills across multi-level internal and external clients including senior leadership
Strong organizational skills and the ability to prioritize and multi-task efficiently
Detail oriented with strong analytical skills focusing on accuracy and precision
Ability to work successfully within a multinational fast-paced competitive environment

Required Experience:

Exec

About the Role:The VPPartnerships & GTM Strategy is responsible for owning the lifecycle of 3rd -party system integrations and the Go-To-Market (GTM) engine that powers the Hospitality / QSR client vertical. This role governs our relationships with Hotel Management Systems (HMS) ERPs and POS provide...