General Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Work Location
Wine & Beyond KelownaAbout the Role
We are looking for a friendly customer service driven individual to join our Team as the General Manager of Wine and Beyond Kelowna. Working with the Operations and Department Managers the General Manager will assist in the maximizing of the stores budgets and sales goals oversee and assist in all aspects of the business including daily operations administrative functions sales finances recruitment training and delegating as needed. Additionally provide leadership and direction of a multimillion-dollar business unit for operational excellence and achievement of financial and regulatory standards.
Role Responsibilities:
Leadership & Team Development
Foster an engaging high-performance culture that attracts develops and retains top talent
Lead coach and mentor team members; build capability through structured training and ongoing feedback
Set clear goals and priorities; delegate effectively and hold the team accountable for results
Drive succession planning and support career development across all roles
Partner with leadership to recruit hire and onboard talent aligned to business needs
Customer Experience & Sales
Champion a customer-first culture focused on delivering exceptional service and driving sales
Lead by example in product knowledge upselling and cross-selling strategies
Leverage local market insights and customer feedback to enhance the in-store experience
Oversee execution of promotions product launches and merchandising initiatives
Resolve customer concerns promptly and professionally
Financial & Business Performance
Own store performance against sales labour and profitability targets
Analyze sales KPIs and P&L to identify trends opportunities and risks
Optimize scheduling inventory and expenses to meet financial objectives
Monitor and ensure accuracy of financial transactions and documentation
Operations & Execution
Oversee day-to-day store operations to ensure efficiency compliance and brand standards
Ensure excellence in merchandising inventory management and store presentation
Manage scheduling payroll approvals and operational planning
Lead execution of inventory counts ordering and stock management processes
Ensure adherence to company policies procedures and safety requirements
Communication & Collaboration
Communicate priorities clearly through regular team meetings huddles and coaching sessions
Partner with Area Manager and cross-functional teams to align on business goals
Cascade key information to the team to ensure alignment and execution
Compliance & Risk Management
Ensure compliance with company policies internal controls and regulatory requirements
Address employee relations matters professionally; implement corrective actions as needed
Maintain a safe and secure environment for employees and customers
Qualifications Work Experience
Minimum two-years experience in a management position.
Previous sales and/or operations experience is considered an asset.
Minimum 3-year experience in a big box environment.
Proven track record of successfully managing a large team.
Education
Post-secondary education/degree (preferred not required).
Training in wine/beer/spirits (preferred not required).
Strong communication skills (written and verbal).
ProServe/Serving it right Certification.
First-Aid Certification considered an asset.
Why Work With Us
At Wine and Beyond we invest in our people. We provide educational reimbursement for industry-related courses. We prefer to promote individuals from within the organization providing our employees excellent opportunities to advance their careers. If you are interested in working in a fun environment that promotes personal growth with flexible scheduling please apply below!
ADDITIONAL REASONS TO JOIN OUR TEAM!
Competitive salary and benefits.
Flexible hours.
Employee Discount.
Free Uniforms.
Contests and prizes.
Product Knowledge training.
With hundreds of locations throughout Alberta and British Columbia theres a convenient location near you.
Thanks for considering a position with us! Cheers!
We are grateful for the interest in this role from all candidates however we will be contacting only those that are selected for next steps in the hiring process.
Our Commitment to Diversity & Inclusion:
SNDL is an equal opportunity employer. We are committed to building a welcoming inclusive diverse and safe workplace where all our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment SNDL encourages applications from individuals of all backgrounds sexual orientation gender identity ancestry ages and abilities.
About SNDL
SNDL is one of Canadas leading and fastest-growing liquor and cannabis companies. As the countrys largest private-sector retailer our portfolio includes well-known banners such as Wine and Beyond Liquor Depot Ace Liquor Value Buds Spiritleaf and Cost Cannabis.
Were also one of Canadas largest vertically integrated cannabis producers recognized for our innovation low-cost manufacturing and award-winning brands including Top Leaf Contraband Palmetto Bon Jak La Plogue Versus Grasslands Vacay Pearls by Grön No Future and Bhang Chocolate.
Driven by purpose performance and people SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.
Rate Of Pay
85000CAD
Salary PlanRequired Experience:
Director
