Senior Growth Specialist

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

1. App Acquisition (Primary Focus)

Campaign Execution & Budget:
- Plan execute and optimize paid app install and retargeting campaigns across Meta Google App Campaigns (UAC) TikTok Ads and programmatic platforms. Own campaign structures bidding strategies audience targeting including Meta Advantage UAC automation signals and retargeting frameworks for lapsed/inactive users and budget allocation to hit CPA CAC volume and install quality targets. Monitor campaign health daily and proactively flag anomalies to the Growth Lead.
- Collaborate with Product and Brand teams to optimize App Store presence (ASO) to strengthen organic install rate alongside paid efforts. Own campaign attribution via MMPs (AppsFlyer / Airbridge / Branch) and maintain measurement integrity within privacy frameworks including SKAN and ATT. Standardize UTM structures event taxonomy and MMP tagging with Data/Tech teams.
Creative Assets & Experimentation:
- Collaborate with Brand/Creative team to define value propositions and messaging frameworks per vertical and channel establishing what to say before determining how to say it. Translate these into creative assets (static video UGC) and track performance across content angles.
- Design and run structured A/B and multivariate experiments on targeting creatives and store page elements. Formulate testable hypotheses before each test and document results with clear learnings.

2. Activation (Collaborative Focus)

Work with the Product team to identify and reduce friction across the new user journey from install to first high-value action with a focus on improving Time-to-Value. Translate funnel findings into testable hypotheses and surface recommendations to the Growth Lead.
Identify monitor and optimize the Aha Moment for new users in each vertical (Vehicles Properties Jobs). Collaborate with Product Analysts to track both input metrics (actions leading to the moment) and output metrics (activation rate Time-to-Value).
Develop plans and content to educate new users about the platforms value covering onboarding flows tooltips and in-app messages ensuring messaging consistency with paid creative assets to reduce post-install drop-off.
Stay informed of team-level growth loop initiatives (referral programs gamification reward mechanics) to ensure acquisition efforts reinforce rather than contradict these retention mechanisms.

3. Reporting & Growth Intelligence

Track and report acquisition and activation KPIs: CPA CAC activation rate Time-to-Value weekly and monthly aligned to team OKRs. Proactively surface anomalies and opportunities with data-backed recommendations.
Feed structured experiment learnings into the teams backlog and support the Growth Lead in building acquisition playbooks across key verticals (Vehicles Properties Jobs).

Qualifications :

Experience & Background

Minimum 4 years of hands-on experience in digital/growth marketing with a strong focus on mobile app user acquisition managing campaigns at scale across multiple channels simultaneously.
Experience working in a two-sided marketplace classifieds or high-frequency e-commerce platform. Familiarity with Property/Real Estate and/or Blue-collar Job verticals is a strong advantage.
Proven ability to collaborate cross-functionally with Product and Data teams on funnel optimization and experiment design not just executing in a siloed marketing function.

Technical & Analytical Skills

Deep hands-on expertise across Meta Ads Google App Campaigns (UAC) and TikTok Ads including campaign structure bidding strategy automation signals (Meta Advantage UAC) ASO fundamentals and deep linking. Hands-on experience with MMPs (AppsFlyer Airbridge Branch) and privacy-first measurement frameworks (SKAN ATT).
Working knowledge of lifecycle MarTech tools (Braze Insider MoEngage) sufficient to collaborate effectively with CRM teammates. Comfortable using AI tools for creative production analysis or reporting automation.
Strong analytical ability using GA4 Looker Studio or equivalent BI platforms. Comfortable with SQL to pull and validate data independently. Able to translate findings into testable hypotheses and clear recommendations.

Growth Thinking & Collaboration

Solid working knowledge of growth frameworks (Acquisition Activation Engagement Retention) and growth economics (CAC LTV Time-to-Value Payback Period). Treats experimentation as a system formulates structured hypotheses designs clean tests and extracts scalable learnings rather than running one-off tests.
User-centric approach to acquisition: defines install quality by the likelihood of users reaching their Aha Moment and engaging with the platforms core value over time not just by CPA.
Strong communicator comfortable working across Product Brand/Creative and Data/Tech teams. Operates confidently within OKR frameworks and aligns daily execution to shared growth objectives.

Whats in it for you:

Get 15 days of annual leave and 5 days of sick leave per year
Health insurance for employees
Get a 13th-month salary and annual performance bonus.
Young team and ambitious goals
Hard-working and delightful colleagues to work with
Vibrant FRUIT culture across the company
Online learning access to Coursera Udemy and OReilly

Additional Information :

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

1. App Acquisition (Primary Focus)Campaign Execution & Budget:Plan execute and optimize paid app install and retargeting campaigns across Meta Google App Campaigns (UAC) TikTok Ads and programmatic platforms. Own campaign structures bidding strategies audience targeting including Meta Advantage UAC ...

1. App Acquisition (Primary Focus)

Campaign Execution & Budget:
- Plan execute and optimize paid app install and retargeting campaigns across Meta Google App Campaigns (UAC) TikTok Ads and programmatic platforms. Own campaign structures bidding strategies audience targeting including Meta Advantage UAC automation signals and retargeting frameworks for lapsed/inactive users and budget allocation to hit CPA CAC volume and install quality targets. Monitor campaign health daily and proactively flag anomalies to the Growth Lead.
- Collaborate with Product and Brand teams to optimize App Store presence (ASO) to strengthen organic install rate alongside paid efforts. Own campaign attribution via MMPs (AppsFlyer / Airbridge / Branch) and maintain measurement integrity within privacy frameworks including SKAN and ATT. Standardize UTM structures event taxonomy and MMP tagging with Data/Tech teams.
Creative Assets & Experimentation:
- Collaborate with Brand/Creative team to define value propositions and messaging frameworks per vertical and channel establishing what to say before determining how to say it. Translate these into creative assets (static video UGC) and track performance across content angles.
- Design and run structured A/B and multivariate experiments on targeting creatives and store page elements. Formulate testable hypotheses before each test and document results with clear learnings.

2. Activation (Collaborative Focus)

Work with the Product team to identify and reduce friction across the new user journey from install to first high-value action with a focus on improving Time-to-Value. Translate funnel findings into testable hypotheses and surface recommendations to the Growth Lead.
Identify monitor and optimize the Aha Moment for new users in each vertical (Vehicles Properties Jobs). Collaborate with Product Analysts to track both input metrics (actions leading to the moment) and output metrics (activation rate Time-to-Value).
Develop plans and content to educate new users about the platforms value covering onboarding flows tooltips and in-app messages ensuring messaging consistency with paid creative assets to reduce post-install drop-off.
Stay informed of team-level growth loop initiatives (referral programs gamification reward mechanics) to ensure acquisition efforts reinforce rather than contradict these retention mechanisms.

3. Reporting & Growth Intelligence

Track and report acquisition and activation KPIs: CPA CAC activation rate Time-to-Value weekly and monthly aligned to team OKRs. Proactively surface anomalies and opportunities with data-backed recommendations.
Feed structured experiment learnings into the teams backlog and support the Growth Lead in building acquisition playbooks across key verticals (Vehicles Properties Jobs).

Qualifications :

Experience & Background

Minimum 4 years of hands-on experience in digital/growth marketing with a strong focus on mobile app user acquisition managing campaigns at scale across multiple channels simultaneously.
Experience working in a two-sided marketplace classifieds or high-frequency e-commerce platform. Familiarity with Property/Real Estate and/or Blue-collar Job verticals is a strong advantage.
Proven ability to collaborate cross-functionally with Product and Data teams on funnel optimization and experiment design not just executing in a siloed marketing function.

Technical & Analytical Skills

Deep hands-on expertise across Meta Ads Google App Campaigns (UAC) and TikTok Ads including campaign structure bidding strategy automation signals (Meta Advantage UAC) ASO fundamentals and deep linking. Hands-on experience with MMPs (AppsFlyer Airbridge Branch) and privacy-first measurement frameworks (SKAN ATT).
Working knowledge of lifecycle MarTech tools (Braze Insider MoEngage) sufficient to collaborate effectively with CRM teammates. Comfortable using AI tools for creative production analysis or reporting automation.
Strong analytical ability using GA4 Looker Studio or equivalent BI platforms. Comfortable with SQL to pull and validate data independently. Able to translate findings into testable hypotheses and clear recommendations.

Growth Thinking & Collaboration

Solid working knowledge of growth frameworks (Acquisition Activation Engagement Retention) and growth economics (CAC LTV Time-to-Value Payback Period). Treats experimentation as a system formulates structured hypotheses designs clean tests and extracts scalable learnings rather than running one-off tests.
User-centric approach to acquisition: defines install quality by the likelihood of users reaching their Aha Moment and engaging with the platforms core value over time not just by CPA.
Strong communicator comfortable working across Product Brand/Creative and Data/Tech teams. Operates confidently within OKR frameworks and aligns daily execution to shared growth objectives.

Whats in it for you:

Get 15 days of annual leave and 5 days of sick leave per year
Health insurance for employees
Get a 13th-month salary and annual performance bonus.
Young team and ambitious goals
Hard-working and delightful colleagues to work with
Vibrant FRUIT culture across the company
Online learning access to Coursera Udemy and OReilly

Additional Information :

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

Key Skills

Apply Now

About Company

Carousell Group

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, C ... View more

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