Digital Marketing Communications Specialist, Global Refinish

Digital Marketing Communications Specialist Global Refinish

Axalta hasremainedat the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers products whether they are battling heat light corrosion abrasion moisture or chemicals and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Job Summary: In this role The Digital Marketing Communications Specialist is responsible for managing and optimizing the companys digital presence across web social and advertising channels to drive customer acquisition engagement and partnership with Marketing Communications Segment leaders this role is responsible for creating and managing landing pages lead generation campaigns targeted digital marketing initiatives and paid media efforts to ensure consistent brand visibility and measurable business impact. By leveraging analytics and best-in-class digital practices the Specialist delivers integrated campaigns that attract new customers nurture existing relationships and support overall sales growth.

Key Responsibilities:

Campaign Strategy & Execution

• Execute integrated digital marketing campaigns aimed at customer acquisition engagement and retention.
• Collaborate with internal stakeholders to align campaign goals with brand strategy and business objectives.
• Manage content calendars and coordinate campaign launches.

Channel Management

• Oversee execution across digital channels including email paid media social media SEO/SEM and web.
• Optimize channel performance through A/B testing audience segmentation and personalization strategies.
• Collaborate with CRM and web teams to ensure seamless user journeys.

Analytics & Reporting

• Monitor campaign performance using analytics tools
• Provide regular reporting on KPIs such as conversion rates engagement and ROI
• Use insights to refine targeting messaging and channel mix.

Collaboration & Cross-Functional Partnership

• Work closely with other members of the marketing communications team to ensure cohesive storytelling and brand consistency.
• Coordinate with external agencies and vendors as needed.

Customer Journey & Lifecycle Marketing

• Map customer journeys and identify key touchpoints for engagement and retention.
• Develop lifecycle marketing programs including nurture cross-sell and win-back campaigns.
• Leverage data to personalize communications and improve customer experience.

Technology & Tools

• Stay current with digital marketing trends tools and best practices.
• Recommend new technologies or platforms to enhance campaign effectiveness.

Qualifications:

• Completion of bachelors degree in a marketing communications or business field of study.
• 3 - 5 years of experience in digital marketing campaign management or marketing communications.
• Proven track record of executing successful digital campaigns across multiple channels (email paid media social web etc.).
• Proficiency in Salesforce Account Engagement.
• Familiarity with customer journey mapping
• Experience with web analytics tools (e.g. Google Analytics Adobe Analytics)
• Working knowledge of SEO/SEM paid media platforms (Google Ads LinkedIn Meta) and A/B testing tools.
• Basic understanding of HTML/CSS for email and landing page optimization is a plus
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Experience with campaign performance tracking reporting and optimization
• Excellent written and verbal communication skills
• Strong collaboration skills with the ability to work cross-functionally with creative content product marketing and sales teams
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Self-starter with a proactive mindset and a strong sense of ownership

This is an active opening for which we are recruiting to fillimmediately.

Axaltaoperatesits business in two segments: Performance Coatings and Mobility Coatings which serve four end markets including Refinish Industrial Light Vehicle and Commercial Vehicle across North America EMEA Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140 countries and coat 30 million vehicles per set an exciting 2040 carbon neutrality goal in addition to 10 other sustainability initiatives and we take pride in working with our customers tooptimizetheir businesses and achieve their goals.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers products whether they are battling heat light corrosion abrasion moisture or chemicals and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings which serve four end markets including Refinish Industrial Light Vehicle and Commercial Vehicle across North America EMEA Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140 countries and coat 30 million vehicles per year. Weve recently set an exciting 2040 carbon neutrality goal in addition to 10 other sustainability initiatives and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools including artificial intelligence (AI) to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications identify job-related qualifications and assist recruiter review. All hiring decisions involve human oversight and review.

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