Head of Demand Generation, Govstack

Organisations dont innovate people do.

Who are we looking for

We are looking for a Head of Demand Generation to help scale Govstacks growth across North America.

Govstack is a modern digital experience platform built specifically for municipal governments. Our software powers accessible citizen focused websites for cities and counties helping governments deliver better digital services to their communities.

As we continue to grow we are looking for a senior marketing leader who can build a predictable pipeline engine for the sales organization while also leading the broader marketing function.

This role is heavily focused on demand generation and pipeline creation but will also oversee brand content events and overall marketing strategy.

Be part of the dynamic culture! Our workplace thrives on a hybrid model combining in-office collaboration and flexibility. Join us in office three days a week to contribute connect and excel in our vibrant environment.

Working with an energetic and high performing team this position offers a variety of work and will see you involved in:

• Own demand generation and pipeline creation
  - Build and execute programs that generate qualified pipeline for the sales team
  - Develop campaigns that support both inbound demand and outbound prospecting efforts with the BDR and sales teams
  - Launch targeted account based programs focused on municipal governments across North America
• Lead thought leadership and industry presence
  - Position Govstack as a leading voice in the GovTech space through thought leadership industry insights and executive content
  - Develop programs that bring municipal leaders together through peer events roundtables and industry conversations
  - Drive visibility and credibility within the municipal government community
• Align marketing to revenue
  - Work closely with sales leadership to ensure marketing is tightly aligned to pipeline and revenue goals
  - Build programs that support new logo acquisition and long term customer expansion
  - Measure marketing performance through pipeline generated influenced revenue and campaign ROI
• Lead the marketing organization
  - Own the broader marketing function including brand messaging events and product marketing
  - Build and develop a high performing marketing team focused on measurable growth outcomes
  - Partner with product leadership to ensure messaging clearly communicates the value Govstack delivers to municipalities

What you will bring to the Team:

• 10 plus years of experience in B2G SaaS marketing with a strong emphasis on demand generation and pipeline creation
  Proven ability to generate measurable pipeline for a sales led organization
  Strong understanding of marketing metrics including pipeline contribution CAC and revenue attribution
  Experience leading marketing teams in high growth SaaS environments
  Experience working with public sector or regulated industries is a strong asset
• Why this role matters
• Govstack is moving from market validation into a period of rapid growth and deep execution. Marketing must evolve from awareness focused programs into a disciplined pipeline generation engine.
• The Head of Demand Generation will play a critical role in building that engine and helping Govstack scale its presence with municipal governments across North America.

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Please note:

• The use of artificial intelligence (AI) in recruiting is just getting started and may be used during the process to improve efficiency and fairness. Your application may be reviewed by both AI and our hiring team. While AI supports some steps through the process all final hiring decisions are made by humans
• This position is for an existing vacancy

As a diverse and inclusive organization we encourage individual achievement and recognize the strength of a diverse workforce. GHD is an equal opportunity employer. Upon request GHD will provide reasonable accommodation for applicants with disabilities throughout the recruitment and selection process.