Brand & Shopper Marketing Manager

Flex is seeking a dynamic and strategic Brand & Shopper Marketing Manager to lead the development and execution of integrated brand and retail marketing initiatives. This role sits at the intersection of brand sales and shopper requiring a marketer who can think holistically about the consumer journey from brand awareness to in-store conversion.

The ideal candidate is a brand and shopper strategist first with a strong understanding of how to translate brand positioning into compelling retail and field marketing programs that drive measurable business impact. This individual will also serve as a cross-functional connector between marketing and sales ensuring alignment across key initiatives and channels.

This role requires strategic thinking project management prowess and hands-on execution as well as the ability to represent the brand externally at events in the field and with key partners.

This is a hybrid role based out of our headquarters in Venice CA. Candidates should be comfortable with occasional travel as needed to support marketing events and business priorities.

Responsibilities

Brand & Shopper Strategy

• Develop and lead integrated brand and shopper marketing strategies that drive awareness consideration and conversion across channels.
• Translate brand positioning into retail-ready storytelling ensuring consistency across in-store digital and experiential touchpoints.
• Partner closely with Sales to align on retailer priorities shopper insights and growth opportunities and to support the Sales teams work and meetings with brokers and buyers.
• Leverage data insights and market trends to inform shopper-centric campaigns and activations.
• Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places at the right times.
• Leverages AI as a core daily tool to enhance strategic thinking accelerate creative and retail execution and drive efficient high-quality output while maintaining strong judgment accuracy and brand integrity in a health-sensitive category.

Retail & Field Marketing Execution

• Own the strategic planning of retail marketing programs specifically across retailer media networks and support where possible to uplevel retailer promotions within owned and paid channels.
• Lead field marketing initiatives ensuring strong execution and brand representation in key markets.
• Collaborate with internal and external partners to deliver best-in-class shopper experiences that drive conversion at the point of sale.

Cross-Functional Leadership

• Act as a key liaison between Marketing and Sales ensuring alignment on priorities messaging and execution.
• Partner with Brand Creative and Digital teams to ensure cohesive and impactful campaign development.
• Support retailer relationships by contributing to monthly buyer meetings annual line reviews joint business planning and ad hoc marketing initiatives.

Project Management & Execution

• Manage multiple marketing initiatives simultaneously ensuring projects are delivered on time on budget and with excellence.
• Develop clear project plans timelines and deliverables across campaigns and activations.
• Track and report on performance optimizing programs based on KPIs and ROI insights.

External Representation

• Serve as an extension of the Flex brand at trade shows conferences retail events and field activations.
• Confidently represent the brand to external partners customers and industry stakeholders.
• Bring energy storytelling and authenticity to all brand interactions in-market.
• Have a keen eye for marketing greenshoot channels and/or field marketing opportunities that will assist in bringing the Flex brand to life.

Requirements

• 5 years of experience in brand marketing shopper marketing or retail marketing
• Strong understanding of consumer behavior and the path to purchase especially within retail environments
• Proven ability to bridge marketing and sales with experience working cross-functionally
• Experience developing and executing shopper marketing programs and retail activations
• Highly organized with strong project management skills and attention to detail
• Comfortable operating in both strategic and executional capacities
• Excellent communication and presentation skills; confident in external-facing environments
• Creative thinker with the ability to move quickly and adapt in a fast-paced environment
• Curiosity resilience and excitement to become a subject matter expert in all things menstruation and modern period care

Preferred Experience

• Experience working with retail partners or in a CPG DTC or omnichannel environment
• Familiarity with retail media and in-store marketing tactics
• Background in field marketing experiential marketing or events
• Experience managing agencies or external partners

Key Candidate Attributes

• Strategic & Insight-Driven: Sees the big picture and connects brand to shopper behavior
• Commercially Minded: Understands how marketing drives sales and retail performance
• Collaborative Connector: Bridges teams and builds strong cross-functional relationships
• Hands-On Operator: Willing to roll up sleeves take initiative and execute with excellence
• Confident Brand Advocate: Represents the brand with credibility and energy in any setting
• Organized Project Manager: Skillfully juggles multiple concurrent initiatives while keeping projects on time on budget and stakeholders accountable for deliverables
• Creatively Agile: Brings ideas to life quickly and effectively across formats

Your First 1-3-6 Months

In Your First 30 Days You Will:

• Develop a clear understanding of the companys brand positioning target audience sales landscape and omnichannel marketing strategies.
• Familiarize yourself with all ongoing and planned marketing campaigns retail coupon programs and shopper marketing initiatives.
• Begin or take over execution of any in-progress campaign tasks as needed.
• Review and analyze the performance of past and current shopper marketing programs to identify trends and areas for immediate improvement.

By 90 Days You Will:

• Analyze campaign performance data and deliver insights to refine future marketing efforts and improve retail velocities.
• Collaborate with internal teams to ensure marketing campaigns are delivered on time and aligned with brand objectives.
• Begin providing strategic recommendations based on data analytics to improve retail sales team meetings with buyers inform shopper program performance determine retail media planning and drive overall campaign efficiency.
• Own key work streams in quarterly marketing campaigns and new product launches.

In 6 Months You Will:

• Deliver measurable improvements in campaign execution including increased retail velocities.
• Demonstrate consistent on-time and in-full delivery of marketing projects and reporting deliverables.
• Drive meaningful growth in brand engagement and revenue through successful execution of marketing campaigns and shopper strategies.
• Play a key role in the development and launch of new brand and field marketing initiatives.
• Present a strategic review to leadership highlighting achievements key learnings and actionable recommendations for long-term success.

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions results and even sometimes our intentions. By making accountability a practice we destigmatize failure increase trust with others and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier more dynamic and effective work environment. Just as much to do with being oneself its everyones responsibility to create space for others to be their authentic self as well.

About The Flex Company

The Flex Company was founded by Lauren Wang after years of experiencing recurring infections linked to traditional tampon products. When she began researching menstrual care she discovered the category had seen almost no meaningful innovation in nearly a century. Convinced women deserved better Lauren founded Flex to redesign period care from the ground up.

Flex created the menstrual disc category in 2016 and has since sold more than 150 million discs becoming the #1 selling modern period care brand in the U.S. Today Flexs award-winning products are available in more than 30000 retail stores including Walmart Target and CVS. Based in Venice California Flex designs its disc and cup products in-house and manufactures in the U.S. and Canada.

Flex is an equal opportunity employer. We recruit employ train compensate and promote regardless of race ethnicity religion sex gender age and other protected categories. From our hiring practices to the design of our flagship products we believe equity and diversity is critical to the ideas talent and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover Flex considers for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy which serves as our Notice of Collection for applicants and employees under the CPRA.

We pay competitive salaries equity & benefits including (but not limited to) medical dental and vision health insurance 401k paid parental leave open PTO 401k and a $1000 annual learning credit.