Media Marketing Manager, Amazon Prime Video
Share
Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
At Prime Video we bring world-class entertainment to this role you will be responsible for owning media strategy planning and execution together with our media agency across multiple through-the-line campaigns across the year. You will be the expert in media with a strategic big picture view on media strategy and planning to drive awareness of Prime Video content for Australia and New Zealand audiences.
Key job responsibilities
Driving overall Media Strategy
o Media planning frameworks including setting of media sufficiency thresholds and mental model on platform/channel mix
o Media mechanisms for nimble media investment levels per title
o Ownership of media partner relationships including Open Door TikTok Google Meta Spotify etc
o Ownership and optimization of overall media strategy based on MMM analysis results
Media Planning per campaign (including Single Title Campaigns Sports and Brand/Multi-title)
o Media briefing and reviewing recommendation to plan
o Real-time analysis of campaign results and optimization
o End-of-campaign evaluation bringing forward learnings to future campaigns
Media Campaign Execution
o Airtable approvals
o Finance function including
o Coordination and budget reconciliation of POs across Meta Tiktok X agency and tax
o Retainer Commission (Agency Fee) - AU & NZ separately Double Verify (if applicable) Adserving - AU only.
o Budget/PO reconciliation across PO Media Spend Accruals
o Invoice approval
o Working with Amazon Finance to ensure media budgets are reconciled with what activity we said we would do
o Management of ad accounts which is mandatory due to Amazon Policy Guide including Meta TikTok and X
o Working with WPP for quarterly forecasts across Meta and reconciling the amount spent and applying them to the campaigns we run
o Approvals of IOs
o Sprinklr approvals
o Uploading assets on owned channels for media ie. Youtube
o TACS ID generation for each campaign
o Working with ADSP to ensure anything required from a campaign set up is done
o Working alongside the performance/growth team to ensure title campaigns are well supported
o Management of any future long term partnerships in consultation with Snr Brand Manager/ campaign management team
A day in the life
You will work with Global and local studios stakeholders internal APAC stakeholders as well as our media agency on a day-to-day basis to ensure that campaigns are thoughtfully planned across media. Time will be spent on organizing processes and ensuring that robust measurement and tracking in in place to ensure strong execution and delivery across campaigns. Your day-to-day would include writing media briefs providing feedback and finetuning media plans analysing campaign results ensuring campaign plans are set up with the right assets and more.
About the team
This role sits within the Australia and New Zealand team which rolls up into the PV APAC Marketing org. You will work alongside the Brand Manager Creative team as well as cross-functionally with Social Media Comms and Programming.
- 3 years of professional non-internship marketing experience
- 2 years of working with creative teams content managers and marketers to bring brand promise to life experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience in media and brand planning
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience using data and metrics to measure impact and determine improvements
- Experience in setting up and leading marketing operations functions
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Driving overall Media Strategy
o Media planning frameworks including setting of media sufficiency thresholds and mental model on platform/channel mix
o Media mechanisms for nimble media investment levels per title
o Ownership of media partner relationships including Open Door TikTok Google Meta Spotify etc
o Ownership and optimization of overall media strategy based on MMM analysis results
Media Planning per campaign (including Single Title Campaigns Sports and Brand/Multi-title)
o Media briefing and reviewing recommendation to plan
o Real-time analysis of campaign results and optimization
o End-of-campaign evaluation bringing forward learnings to future campaigns
Media Campaign Execution
o Airtable approvals
o Finance function including
o Coordination and budget reconciliation of POs across Meta Tiktok X agency and tax
o Retainer Commission (Agency Fee) - AU & NZ separately Double Verify (if applicable) Adserving - AU only.
o Budget/PO reconciliation across PO Media Spend Accruals
o Invoice approval
o Working with Amazon Finance to ensure media budgets are reconciled with what activity we said we would do
o Management of ad accounts which is mandatory due to Amazon Policy Guide including Meta TikTok and X
o Working with WPP for quarterly forecasts across Meta and reconciling the amount spent and applying them to the campaigns we run
o Approvals of IOs
o Sprinklr approvals
o Uploading assets on owned channels for media ie. Youtube
o TACS ID generation for each campaign
o Working with ADSP to ensure anything required from a campaign set up is done
o Working alongside the performance/growth team to ensure title campaigns are well supported
o Management of any future long term partnerships in consultation with Snr Brand Manager/ campaign management team
A day in the life
You will work with Global and local studios stakeholders internal APAC stakeholders as well as our media agency on a day-to-day basis to ensure that campaigns are thoughtfully planned across media. Time will be spent on organizing processes and ensuring that robust measurement and tracking in in place to ensure strong execution and delivery across campaigns. Your day-to-day would include writing media briefs providing feedback and finetuning media plans analysing campaign results ensuring campaign plans are set up with the right assets and more.
About the team
This role sits within the Australia and New Zealand team which rolls up into the PV APAC Marketing org. You will work alongside the Brand Manager Creative team as well as cross-functionally with Social Media Comms and Programming.
- 3 years of professional non-internship marketing experience
- 2 years of working with creative teams content managers and marketers to bring brand promise to life experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience in media and brand planning
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience using data and metrics to measure impact and determine improvements
- Experience in setting up and leading marketing operations functions
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
