Customer Journey Analytics – BA

Dallas, IA - USA

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

The Customer Journey Analytics Business Analyst and Agile Scrum Master serve as a hybrid analytics and delivery leader responsible for translating business reporting needs into actionable requirements within Adobe Customer Journey Analytics while enabling Agile execution across analytics teams. This role supports the migration from Adobe Analytics to CJA by documenting reporting logic validating component recreation and ensuring alignment between business expectations and technical implementation. The role also facilitates Scrum events removes impediments shields teams from distractions and drives iterative delivery of high-quality analytics products.

Core Responsibilities

Translate business questions into CJA use cases reporting components segment logic and calculated metrics
Analyze Adobe Analytics Workspace projects and identify components that require recreation in CJA
Validate reporting outputs through side-by-side comparisons and support user acceptance testing
Maintain migration documentation mappings definitions and governance standards
Serve as the liaison between business analytics and technical implementation teams
Facilitate Agile ceremonies including sprint planning daily standups reviews and retrospectives
Remove blockers improve team flow and champion continuous improvement
Support prioritization backlog refinement release coordination and stakeholder communication

Top Skills Integrated into the Role

Strong requirements gathering and documentation
Expertise in Adobe Analytics Workspace and CJA concepts
Ability to interpret segments calculated metrics and reporting structures
Understanding of marketing channels processing rules and classifications
Detail oriented validation and QA skills
Ability to translate business questions into measurement definitions
Facilitation of Scrum ceremonies
Backlog management and prioritization
Impediment removal and team support
Effective stakeholder communication
Coaching teams on Agile principles
Conflict resolution and team alignment
Continuous improvement mindset
Delivery planning and transparency

Skills

Mandatory Skills : Adobe Analytics - Campaign Adobe Campaign Adobe Experience Manager - Authoring Adobe Target Salesforce Marketing Cloud Campaign Operations

Core Responsibilities

Translate business questions into CJA use cases reporting components segment logic and calculated metrics
Analyze Adobe Analytics Workspace projects and identify components that require recreation in CJA
Validate reporting outputs through side-by-side comparisons and support user acceptance testing
Maintain migration documentation mappings definitions and governance standards
Serve as the liaison between business analytics and technical implementation teams
Facilitate Agile ceremonies including sprint planning daily standups reviews and retrospectives
Remove blockers improve team flow and champion continuous improvement
Support prioritization backlog refinement release coordination and stakeholder communication

Top Skills Integrated into the Role

Strong requirements gathering and documentation
Expertise in Adobe Analytics Workspace and CJA concepts
Ability to interpret segments calculated metrics and reporting structures
Understanding of marketing channels processing rules and classifications
Detail oriented validation and QA skills
Ability to translate business questions into measurement definitions
Facilitation of Scrum ceremonies
Backlog management and prioritization
Impediment removal and team support
Effective stakeholder communication
Coaching teams on Agile principles
Conflict resolution and team alignment
Continuous improvement mindset
Delivery planning and transparency

Skills

Mandatory Skills : Adobe Analytics - Campaign Adobe Campaign Adobe Experience Manager - Authoring Adobe Target Salesforce Marketing Cloud Campaign Operations