HJ- 1403- Digital Content & Growth Resource
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Purpose of Role:
Digital Marketing requires additional resourcing to ensure all digital customer touchpoints app website kiosk and AI drive-thru are accurate up-to-date and commercially optimized.
As LTO cadence CRM volume and product enhancements increase this role supports content deployment QA testing and EDM production to protect accuracy speed and performance. This role sits at the intersection of content execution product QA and growth performance. The objective is to ensure all digital experiences feature releases and CRM communications are tested accurate on time and optimised for conversion.
Key Responsibilities
Content CMS & QA
- Upload manage and QA content across app web kiosk and AI drive-thru
- Conduct end-to-end QA prior to go-live (pricing products modifiers imagery promos)
- Validate key customer journeys (browse cart checkout payment)
- Test deep links vouchers and upsell flows
- Own content accuracy and minimize production errors
Campaign & LTO Execution
- Build and deploy campaigns and LTOs across all digital channels
- Execute QA across app web and kiosk before launch
- Validate pricing availability dayparting and promo mechanics
- Ensure creative and promotional logic are correct
Product & Feature QA (App Web & Kiosk)
- QA new features and enhancements prior to release
- Validate functionality user flows and edge cases (payments login loyalty vouchers)
- Identify and log bugs; re-test fixes
- Test across devices/environments where required
- Act as a quality gate before release
CRM Campaign Support (Execution Only)
- Build EDMs in Braze using templates
- Manage copy for CRM LTO campaigns
- QA all campaigns (links personalization rendering tracking deep links)
CRM strategy and segmentation remain owned by the CRM Manager.
Performance & Optimization
- Support funnel tracking in Firebase and GA4
- Identify drop-offs and optimization opportunities
- Assist with A/B test reporting and insights
Required Capabilities
- Exceptional attention to detail
- Strong QA mindset across campaigns and product features
- Strong prioritization and time management
- Clear communication
- Commercial performance-driven thinking
- Ability to manage multiple releases and stakeholders
Experience Required
Must Have
- 69 years total experience
- Cross-functional digital marketing execution content CRM QA and performance
- Hands-on CMS experience app-side or eCommerce platforms (not blog/editorial)
- Functional QA across app and web campaign validation release go-live checks user journey testing (not automation or code-level testing)
- EDM build and campaign execution end-to-end not just scheduling
- Short-form copywriting email push notifications promo copy
- Basic asset handling resizing formatting working within brand guidelines
Good to Have
- Background in QSR D2C retail app or high-cadence eCommerce brand
- Experience in agile or sprint-based product teams
- Exposure to A/B testing and funnel analysis
Hard Filters
- Must have written copy not just uploaded content
- QA experience must have campaign or product release context
- CMS must be app or eCommerce side
Toolkit
Primary (must have at least one): Braze CleverTap or MoEngage
Acceptable Alternatives: WebEngage Salesforce Marketing Cloud
Analytics: Firebase and GA4 both required
CMS: Contentful Sanity or any app/eCommerce-side CMS
About Softobiz:
Innovation begins with like-minded people aiming to transform the world together. At Softobiz we invite you to become a part of an organization that has been helping clients transform their business by fusing insights creativity and technology. With a team of 350 technology enthusiasts we have been trusted by leading enterprises around the globe for over 18 years.
At Softobiz we foster a culture of equality learning collaboration and creative freedom empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI machine learning and product development.
Why Should You Join Softobiz
- Work with technical craftsmen who are pioneers in the latest technologies.
- Access training sessions and skill-enhancement courses for personal and professional growth.
- Be rewarded for exceptional performance and celebrate success through engaging parties.
- Experience a culture that embraces diversity and creates an inclusive environment for all employees.
Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race creed color national origin sex age disability or marital status.
Key Skills
About Company
Softobiz prepares businesses for transformative success by embracing change and engineering innovative digital products.
