HJ- 1403- Digital Content & Growth Resource

Hyderabad - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Purpose of Role:

Digital Marketing requires additional resourcing to ensure all digital customer touchpoints app website kiosk and AI drive-thru are accurate up-to-date and commercially optimized.

As LTO cadence CRM volume and product enhancements increase this role supports content deployment QA testing and EDM production to protect accuracy speed and performance. This role sits at the intersection of content execution product QA and growth performance. The objective is to ensure all digital experiences feature releases and CRM communications are tested accurate on time and optimised for conversion.

Key Responsibilities

Content CMS & QA

- Upload manage and QA content across app web kiosk and AI drive-thru
- Conduct end-to-end QA prior to go-live (pricing products modifiers imagery promos)
- Validate key customer journeys (browse cart checkout payment)
- Test deep links vouchers and upsell flows
- Own content accuracy and minimize production errors

Campaign & LTO Execution

- Build and deploy campaigns and LTOs across all digital channels
- Execute QA across app web and kiosk before launch
- Validate pricing availability dayparting and promo mechanics
- Ensure creative and promotional logic are correct

Product & Feature QA (App Web & Kiosk)

- QA new features and enhancements prior to release
- Validate functionality user flows and edge cases (payments login loyalty vouchers)
- Identify and log bugs; re-test fixes
- Test across devices/environments where required
- Act as a quality gate before release

CRM Campaign Support (Execution Only)

- Build EDMs in Braze using templates
- Manage copy for CRM LTO campaigns
- QA all campaigns (links personalization rendering tracking deep links)

CRM strategy and segmentation remain owned by the CRM Manager.

Performance & Optimization

- Support funnel tracking in Firebase and GA4
- Identify drop-offs and optimization opportunities
- Assist with A/B test reporting and insights

Required Capabilities

- Exceptional attention to detail
- Strong QA mindset across campaigns and product features
- Strong prioritization and time management
- Clear communication
- Commercial performance-driven thinking
- Ability to manage multiple releases and stakeholders

Experience Required

Must Have

- 69 years total experience
- Cross-functional digital marketing execution content CRM QA and performance
- Hands-on CMS experience app-side or eCommerce platforms (not blog/editorial)
- Functional QA across app and web campaign validation release go-live checks user journey testing (not automation or code-level testing)
- EDM build and campaign execution end-to-end not just scheduling
- Short-form copywriting email push notifications promo copy
- Basic asset handling resizing formatting working within brand guidelines

Good to Have

- Background in QSR D2C retail app or high-cadence eCommerce brand
- Experience in agile or sprint-based product teams
- Exposure to A/B testing and funnel analysis

Hard Filters

- Must have written copy not just uploaded content
- QA experience must have campaign or product release context
- CMS must be app or eCommerce side

Toolkit

Primary (must have at least one): Braze CleverTap or MoEngage

Acceptable Alternatives: WebEngage Salesforce Marketing Cloud

Analytics: Firebase and GA4 both required

CMS: Contentful Sanity or any app/eCommerce-side CMS

Purpose of Role:Digital Marketing requires additional resourcing to ensure all digital customer touchpoints app website kiosk and AI drive-thru are accurate up-to-date and commercially optimized.As LTO cadence CRM volume and product enhancements increase this role supports content deployment QA te...