Trade Marketing Consultant (CPT)
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Who we are:
Mama Money is a growth-stage fintech on a mission to improve the financial lives of migrants and underserved communities across Africa and beyond. What started in 2015 as a cross-border payments service has grown into a multi-product financial platform. We give people the tools to send save and manage money on their own terms at a socially fair price.
Mama HQ is in beautiful Cape Town South Africa. Were 150 people strong (and counting) representing 19 countries across Africa Asia the UK and Europe. From remittances to a growing range of financial products everything we build is in service of people who deserve better. Our culture reflects that same commitment. We look after our team the way we want them to look after our customers. Just be lekker! means we trust our talented diverse people to do whats right and make it happen simply and with heart.
Weve earned a few accolades built lasting partnerships and grown our reach in ways were proud of. Weve had good times and tough times but our focus has never shifted. People over profit always.
To drive the in-channel and in-store execution of trade marketing strategies that deliver sales growth brand visibility and category leadership. This role focuses on trade activation shopper insight channel execution and collaboration with sales brand and operations teams to maximise return on investment and market share.
As our Trade Marketing Consultant you will:
Lead and execute trade marketing initiatives for Mama Money ensuring our branding is present at small merchants agent locations community partners and anywhere informal that makes sense for our customer base.
Build strong partnerships with our regional and area managers (agents) to locate spots to increase our brand presence in cities/areas.
Agree on rental agreements and informal agreements to ensure we can put up branding.
Manage and execute the implementation of murals painting of containers signs informal billboards etc.
Keep track of all our sites rent agreements and when spots were last branded so we know when to renew contracts or repaint spots.
Collaborate cross-functionally with Brand and Design to deliver creative that speaks to our customers and cuts through the noise.
Request data and insights to guide decisions on where it would be best to focus on doing informal branding.
Manage the trade marketing budget ensuring efficiency accountability and clear reporting on trade spend and performance.
Stay ahead of the curve by monitoring competitor and market activity to keep Mama Money visible and competitive in key markets.
Potentially manage contractors in key locations to facilitate the above.
Background & Expertise:
5 years experience in trade marketing retail marketing or channel management ideally in fintech telecoms FMCG or a similar consumer-facing environment.
Experience working across informal trade channels and managing distributor or agent relationships.
Excellent stakeholder management and communication skills you can build strong partnerships with internal teams agencies and external partners.
A hands-on entrepreneurial mindset with the ability to work in a fast-paced high-growth environment.
Willingness to travel across South Africa (and occasionally to regional markets). In the first 6-12 months it is expected that you will spend a large amount of time on the road implementing our informal branding strategy.
Knowledge of POSM merchandising retail execution and community activations.
Competencies & Behaviours:
Strategic thinker with execution orientation able to deliver big picture trade plans and ensure in-field execution.
Results-driven proactive and comfortable working under pressure in a fast-moving retail/FMCG environment.
Collaborative and influential able to engage with internal and external stakeholders at all levels.
Strong commercial mindset understands pricing margin product mix promotion mechanics.
Adaptable innovative and willing to challenge the status quo to drive improvement in trade execution.
Ethical integrity-driven and aligned with the companys values.
Why Mama
At Mama Money we build products that help people do more with their money from sending money home to saving to accessing money in ways that feel safe & simple. The work we do matters because it helps real people in real ways every day.
We care about making life easier for our customers. Were not afraid to give things a go and we take ownership of what we do. We keep learning support each other and stay focused on what matters most. If youre looking for meaningful work and a team that cares about what theyre building Mama Money could be the right place for you.
Mamas values:
- Making it easier for customers
- Give it a go
- Just own it
Required Experience:
Contract
Key Skills
About Company
Enjoy safe, fast and reliable international money transfers from South Africa with Mama Money. Download our free app and send money online in minutes.
